Brand Terrorism - a Powerful Corporate Responsibility Research Proposal

Brand terrorism - a Powerful Corporate Responsibility - Research Proposal ExampleMost companies are carrying away eco-promising activities on websites, advertisements, and on the products themselves. These eco-promises can focus a particular issue such as fundamental or focus on the inputs characteristics such as chemical-free.The proliferation of both eco-labels and environmental claims ca handling confusion to umteen customers. This confusion creates uncertainty to customers about the claims to trust and when deciding the best way of making environmentally companionate purchases (Blowfield and Murray 2011, p. 56). Currently, many companies, spotting this issue are working to pay backher with governmental and non-governmental organizations (NGOs) to ensure that business organizations use convincingly and honest labeling, and eco-promising principle. It is my hope that this report provides an essential and useful basis that will help eradicate this brand terrorism issue. The rep ort also concludes with some recommendations that companies and consumers must follow and practices in order to get rid of this on-going collaboration and dialogue.The issue of brand terrorism/greenwashing has risen dramatically in recent years. The accelerating turn of events of bolds commitments in high-profile organizations evidence this. Greenwashing refers to the practices carried out by many companies to make misleading or unsubstantiated environmental claims to benefit their products, go, or technology. Greenwashing tends to make an organization a more environmentally friendly more than unfeignedly it does. Companies also use this practice to create a difference between its products and those of its competitors by promising that their products and services have a more efficient power use or are cost-effective. The organization should cling to the significance of the brand.This has highly increased the need to communicate about the environmental attributes to customers con cerning the products and services they purchase. This drive involves claims to purify environmental credentials. Many companies are currently trying to improve product sourcing in relation to tilt and forest, and cleaner production processes as well as the use of low harmful chemicals. In addition, near companies are taking steps to decrease the environmental footprint.