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Monday, September 30, 2019

What Russia completely backwards as a Country

Was Russia a backwards country? Many things held Russia behind as a country compared to the other great powers Like Britain, France and Germany. One thing that held the country back was Serfdom. Russian's population as made up from 80% Serfs and the majority of Serfs owned no land. Serfs produced little export because the food that they harvested was Just enough to feed them and their families. This held the country back because little Income was coming into the country to fund an Industrial revolution.By 1855 only Russia out of the great powers still had serfs. Serfs were also made to live In Emir's which again hindered the country and the Industrial revolution because less people traveled to the big cities to become workers In the factories because serfs had to ask permission from the elders to leave the Emir's. Russia was behind in the Industrial revolution compared to the other great powers of Europe like Britain who started there industrial revolution by the end of the 18th cent ury.Another thing that held Russia back was Autocratic state. The Tsar was in complete control of Russia and had no one to answer to when making his decisions on what happened with his country. The country had no real parliament as only one was ever formed by Alex II but was then removed by his son Alex Ill after his assassination. This was unlike Britain and France who were ruled by the government at this time. However Russia was much like Germany at this time which was ruled by a Kaiser Wilhelm II.Since Russia had no real parliament Russia was stuck with the conservative ideas of Tsar and his ministers. There are however reasons to suggest the Russia wasn't completely backwards as a country. Alexander II did make reforms for example the emancipation f the serfs and the setting up of Russian's very first government, even though this government was very limited to only the rich and educated men it was a step in the right direction for Russia.Russia also had the Trans-Siberian railwa y which the country was very proud of, which suggests that the country was advancing. However It was still behind countries like Britain which had Railway systems since Manama years before the railway was extended In the sass In Russia. The size of the Russia empire also suggests the advancement of Russia as Russia was able to keep the arrest continuous land empire In the world covering a sixth of the world's surface.Russia during the end of the 19th century and to the beginning of the 20th century as a country was clearly advancing with the extension of the railway and the attempt at reform however the country could not advance quick enough to match that of Brutal and France due to the conservative attitude of the autocratic leaders of Russia Itself. What Russia completely backwards as a Country 1881? By Astrologically like Britain, France and Germany. One thing that held the country back was Serfdom. Income was coming into the country to fund an industrial revolution.By 1855 only Russia out of the great powers still had serfs. Serfs were also made to live in Emir's which again hindered the country and the industrial revolution because less people traveled to the big cities to become workers in the factories because serfs had to ask it was still behind countries like Britain which had Railway systems since Manama years before the railway was extended in the sass in Russia. The size of the Russia largest continuous land empire in the world covering a sixth of the world's surface. Britain and France due to the conservative attitude of the autocratic leaders of Russia itself.

Sunday, September 29, 2019

The Context of Social, Cultural and Consumer Behaviour – Article Review

Gordon A. Haaland Summary People often behave differently. And since these behaviours are not identical, they are construed to parallel constructs such as learning, attitudes, influence and reference groups. The author has presented certain levels of analysis that provide for the source for interpreting and recognising the theory of social, cultural and consumer behaviour. Social behaviour can be appropriately conceptualized through these varying levels of analysis, which at different points of time, have been suggested by several social theorists. The problems encountered at various levels of analysis, has been illustrated by taking the example of the author’s experience of living in Norway for a year. In addition, the experience of being considered a ‘cultural stereotype’ has also been illustrated through the same example. To investigate the causes of such cross-cultural behavioural patters existing in a society that is moving towards rapid industralisation such as Norway and to conduct a research on the changes in the patterns of the interpersonal behaviour, the author has offered 11 propositions in order to address these issues. These propositions are centered on the varying levels of analysis that was put forth to study the different constructs of social, cultural and consumer behaviour. And the propositions do present a context for the analysis with a special concern for the type of culture that is being taken into consideration. Review The article suggests the context for studying the theory and the rationale of social and consumer behaviour. In doing so, the author has identified certain constructs that are perceived to govern social and consumer behaviour. He further suggests levels of analysis that would provide for an understanding into the inter-disciplinary factors of cross-culture and culture-specific behaviour. When the author cites the reference made by Kuhn (1962) regarding ‘paradigm’, i. e. social sciences needs a paradigm like that of natural science, it holds true when all of social behaviour is abridged to a set of related phenomenon. In that context, the author’s contention that when social behaviour is assumed a unitary phenomenon, then any of the given disciplines (disciplines often followed by social and behavioural scientists) can be paradigmatic also holds good. Various concepts suggested by various theorists, for the levels of analysis have been given importance for the insinuations provided for understanding social behaviour. Triandis, Malpass and Davidson (1973) argument that behaviour is a function of a person’s abilities, subjective culture, personal dispositions, physical environment, social structure and so on, most of the variables as pointed out by the author are prevalent in a contemporary set up. Hansen (1972)* says that an individual is also driven by ‘perceived individuality and value importance’ which also help affect decision making. More often than not, the effect depends on the degree of positive and negative reward that was previously associated with the value. It can therefore, be assumed that these two variables can also be considered as behavioural constructs. The issue of ‘culture stereotyping’ has been brilliantly explained by the author, by taking the example of no other that his own. The cross-cultural references had been drawn from his own experiences of his stay in Norway for nearly one year. But considering the social, economic, cultural and demographic arrangement in Norway, the example of being treated as a culture stereotype limits the study of interpersonal behaviour and crossculture between the Norwegians and the Americans. Similar constructs for analysis in different geographic locations may not hold significance, as the behavioural patterns and culture-specific stereotypes may be different. The propositions set out by the author have been arrived at after the research that was carried out by him during his stay in Norway. Though hypothetical, these propositions are meant to cut down the levels of analysis into ‘singular set of statements’ that would present a view on the concept from a broader perspective. Most of the propositions mentioned by the author, concentrate on the idea of social and consumer behaviour within the confines of a set up. A set up such as a workplace, a group of people sharing similar attributes (by interlocking normative behaviour of people within an organisation) or people who belong to a culture that has evolved for centuries with little or less change. The author also talks about the existence of ‘meaningful boundaries’, wherein he assumes cohesiveness in a group as a system. Group cohesiveness, by and large, is determined by the attributes of persons forming that group and the interests they share among one another. Boundaries as the author has pointed out refers to the units measured being naturally related and not the place or structure. Taking into account Berrien’s (1968) inferences about boundaries, it should be considered that boundaries transcend beyond natural levels. Certain other propositions that pertain to ‘time and place’ define the necessity of studying culture across various generational as well as geographic differences. Studies which are limited to only one time and place would also result in a single time and place analysis. The idea to study multiple levels of analysis across cultures by remaining within the constructs of a particular level of analysis is apt. Cross-cultural phenomenon that explain similarities in cultures as ‘etic’ and dissimilarities as ‘emic’ proves the importance of digressing from various levels of time and place and study social behaviour by delineating conditions of interaction with time and place. The other propositions that deal with selection of methodology and design questions for the level of analysis and the use of multivariate analysis and preparation of theoretical statements for a particular level follow suit. Propositions seven, eight, nine and ten provide with the details at each level, thereby giving a meaningful insight into the levels of analysis. The author talks about there being no ‘apriori’ basis for selecting a level for social analysis centered on consumer behaviour. This can be considered a valid statement since consumer problems are diverse and assume proportions of complexities when encountered in different scenarios and culture set ups. The propositions as put forth by the author do provide an insight into the varying levels of complexities in social, cultural and consumer behaviour, but these propositions could fall vulnerable to deeper investigation into the context of social behaviour. All the views and opinions expressed by the author may pertain to a particular generation, but the relevance of these propositions remain to be the same. It is all a matter of time, so to say, when cross-cultural insinuations and study of social behavioural patterns across different cultures could indeed present revealing analysis of consumer behaviour.

Saturday, September 28, 2019

Aer Lingus

Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. †¢The airline operates 43 aircraft and carries on average 10 million passengers per annum. †¢The airlines primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people typically undertake several overseas flights a year. This is partly driven by Ireland’s status as an island nation but also reflects the inherent propensity among the Irish to travel to visit overseas destinations. tgp2012 1 Marketing orientation Marketing orientation In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare In 2001 after the 9/11 effect on the airline industry Aer Lingus introduces their first model of low fares to compete with other low fare airlines. The airline was close to bankruptcy and they had to find new waysairlines. how to keep the company afloat. They carried out numerous to see The airline was close tosurveys within the industry to find new what was needed/wantedtheorder to prosper. They carried out numerous bankruptcy and they had to identify ways to see how to keep in company afloat. So after the initial surveys they lowered their fares and altered/removed/added new destinations. Since prosper. ompany’s marketing surveys within the industry to identify what was needed/wanted in order to then the So after the initial surveys they loweredupdated/upgraded many times putting the customer in theSince then the company’s marketing orientation has been their fares and altered/removed/added new destinations. driving seat. orientation has been updated/upgraded many times putting the customer in the driving seat. Marketing mix Marketing mix

Friday, September 27, 2019

Women in law enforcement Essay Example | Topics and Well Written Essays - 2000 words

Women in law enforcement - Essay Example According to (Jon Felperin, 2005) in 1845, the first women to be hired by the New York City Police Department were called "matrons." In 1985, Penny Harrington of the Portland Oregon Police Department became the first female Chief of Police, Today, once the last bastion of male domination in the workplace, police organizational attitudes are finally beginning to change. And yet serious problems still remain. In 2004, women accounted for only 12.7 percent of all sworn law enforcement positions in large agencies and the numbers are declining. The percentage of sworn female officers in smaller agencies is even lower in spite of women comprising at 46.5 percent of the entire labor force. There could be many possible reasons for the decline in the number of women pursuing careers in law enforcement. Although research shows that women can be just as effective as men, uneven hiring practices, selection processes and recruitment policies keep the number of women artificially low. Often women are screened out of the selection process early on; as a result of certain entry level tests that favor upper body strength or previous life experience, such as military service. Most women never even consider a career in law enforcement to begin with, due to their misunderstanding of the nature of the job, and the aggressive and authoritarian images portrayed in the media. Once hired, however, women still face discrimination, sexual harassment, or even peer intimidation, and they often lack the necessary role models or mentors to help them move up the ranks. Many never even take promotional exams, giving first priority to family or personal relationships. All of this thwarts any efforts to recruit and retain more women, and is, in part, why numbers remain stagnant or continue to decline. And yet, recent changes in policing philosophy, emphasizing problem solving and community over intervention, have brought to light glaring inefficiencies and injustices. Widespread excessive force and corruption scandals, overwhelmingly attributed to male officers, are costing cities millions of dollars a year in lawsuit payouts. Because female officers utilize a different policing style and rely less on physical force and more on communications skills, potentially violent confrontations and are less likely to occur, or escalate into excessive force situations. Thus citizen complaints, or civil liabilities, are substantially less likely to occur. The implications of not having a representative number of female officers are clear. The under-representation of women at all levels in the modern police agency negatively impacts the culture and operational efficiency of law enforcement agencies throughout the country. Given the many difficult challenges facing modern agencies, the need to hire more women has never been more urgent. Women in law enforcement: Law enforcement has thus traditionally been regarded as a "man's job," and, while women have now been on patrol for three decades, many policemen still hold highly negative views of policewomen such as that they are physically incapable, insufficiently aggressive, too emotional, mentally weak, naive, and incapable of gaining the respect of citizens. Research has shown, however, that this is not the case: policewomen are as capable as their male counterparts, and, in many instances, better suited for police

Thursday, September 26, 2019

A critique of tourism policy and planning in France Essay

A critique of tourism policy and planning in France - Essay Example Tourism, however, might be an activity that benefits only a selected few. The political class enjoy the full extent of the tourism sector. This is a disadvantage many citizens in these regions face, but cannot do much to help their situation. This paper will examine the tourism policy and planning in France, and how this might affect individuals in that region. The introduction of international relations promotes tourism in many parts of the world. Globalization enables culturally, socially, and politically diverse individuals to interact daily. It is through this interaction that folks are able to comprehend the diverse nature of the places they visit. While doing so, they are trading some of their foreign currency with that of the country they are visiting. This often enables the country to earn some foreign currency. Tourism policies and planning in France enables everyone to enjoy the culture and traditions of the country without restrictions (Gunn & Var 2002). There have been complaints about the coming of diverse cultures into France through tourism, but they only fall on deaf ears. Tourism policy is a vital factor in trying to comprehend the nature of a country. If the economic and environmental effects of tourism were only felt in some countries, then tourism policy would not be as crucial as it is in modern day (Lickorish & Jenkins 2012). The involvement of government in the running of the tourism sector is an indicator that there is a lot gained from tourism. It is through government that many of these policies are arrived at, to ensure that the region benefits entirely. The actions of a government, whether direct or indirect, can influence tourism in a region. It is, therefore, common to see governments making tourism a priority because of the economic stability it brings. Tourism policy involves making decisions that affect the tourism sector in a region. Some of

Outline the important features of utilitarianism and explain and asses Essay

Outline the important features of utilitarianism and explain and asses one criticism of the theory. Do you think utilitarianism - Essay Example In addition, I will justify that in essence communism is utilitarianism. Finding therefore at least one problematic issue with communism, as a socio-economic means of organizing society will then lead us to discover at least a significant drawback against utilitarianism. I will build up my case by introducing important features of utilitarianism, the association between communism and utilitarianism and the actual state of communism in Cuba. Important features of utilitarianism Based on the readings, I was able to sort some important attractive features of utilitarianism. The following are some of its considerable characteristics. One promising mark of utilitarianism is its emphasis placed on the welfare of each person. It strongly adheres to a moral act of doing the right thing that could substantially address individual welfare. It places no other significant value to anything other than this by trying to recognize individuals could feel pain and pleasure. Maximizing this pleasure i s the good thing to do, and alleviating or eliminating pain is of the same paramount importance. This substantially fits into the general point of utilitarian theory to maximize happiness. The utilitarian principle also emphasizes the idea that it is a good thing to do if individuals could maximize their ability for making the best they can for the world. This means everyone has the opportunity to use maximum ability to make the world a better place to live in. This is pretty attractive as humans certainly do want to live in a world where there is no conflict, but everything around is for the best of sustaining their interests and preserving their lives. Thus, this would promote maximum happiness for everyone. By trying to maximize happiness for the greatest number of people, utilitarianism tries to promote the idea that impartiality is the right thing to do. Utilitarianism seeks not to focus on minimum needs, but rather the common good of the greatest number of people for maximum p leasures. It always looks forward to the welfare of the majority so it tries to promote impartiality in all circumstances or situations so as to be consistent with its goal to maximize happiness. For instance, advancing the lower classes as integral components of the majority in the case of communism is for the common good and it seeks to essentially maximize happiness. Thus, this makes communism as the philosophy of utilitarianism in a way that its existence can be viewed as a socio-economic means of organizing society, for the common good, and would therefore maximize happiness. Finally, another important feature of utilitarianism is its ability to address moral dilemmas. Some would try to emphasize that what is right could be subjective at some point. Everybody could claim their basic rights. It is here were conflicts and even moral dilemmas would arise. Utilitarian theory tries not to make this as a problem by being consistent with the idea that if the majority is happy then a c ertain action is good, but if a certain move does not create maximum pleasure for most of the people then it is not the right thing. So there is no moral dilemma considered in the utilitarian principle making it less problematic in understanding morality. It does not further ask what right does the majority has over the minority for as long as the majority is h

Wednesday, September 25, 2019

Constitutional Policing Research Paper Example | Topics and Well Written Essays - 750 words

Constitutional Policing - Research Paper Example stood their duties as far as the constitution is concerned, however, there are instances where they have been seen overstep their mandate in the process of constitutional implementation. When this happens, the individual or party that is offended has the right to take the matter to courts for prosecution or constitutional interpretation of the validity of the action done by the police (Zotti, Dubs & Machado 2005). In this case, the United States Police are said to have overstepped their mandate and failed to follow the constitutional procedure in arresting Weeks, in establishment of this case; the police had entered Weeks home and seized his papers, convicting him later of transporting lottery tickets through mail. What Fremont weeks was not happy about is the search in his house was done without a search warrant, something that he thought was unconstitutional in his thinking. Later, Fremont weeks decided to report and take the police to court, protesting that they searched his house unconstitutionally without a search warrant and confiscated his work documents. In the process, he also decided to petition the court to return his private possession since he relied on them to do his work. In reaching its unanimous decision, the court agreed that the process by which Week’s possession was seized by the police was wrong and unconstitutional. At the same time, the court ruled that the decision by the government to withhold and refuse to hand back Weeks possession was also unconstitutional. Allowing seizure of an individual’s private documents and using them as evidence against him would be interpreted is being of no value, this would make it impossible to protect citizens against such searches and seizures as put forth in the Fourth Amendment. It is important o understand that the first application of this law later became the first of its own, setting precedence in future cases that would take the same path, it was later referred to as the â€Å"exclusionary

Tuesday, September 24, 2019

Why I hate 3-D Summarize Essay Example | Topics and Well Written Essays - 250 words

Why I hate 3-D Summarize - Essay Example People with subtle, negligible eye problems face headaches and nausea because the artificial 3-D imaging disrupts the way our brain is accustomed to visualize 2-D objects. Moreover, 3-D movies are also dimmer than their 2-D counterparts since the projectors are inherently incompatible with 3-D films (because they distribute the light between both eyes, hence reducing it). The question that arises here is, if the 3-D experience is the wasteful technology it is, why has its reputation as a revolutionary breakthrough sustained? The answer is commercialization. Modern day producers and filmmakers are becoming captive to the market forces. Hollywood is growing insecure of the alternatives the modern consumer has access to. The advent of Blu-ray discs, HD cable, and home digital projectors has stolen the movie theatres’ historic role of providing a premium movie experience. 3-D seems to be the only feature left which is exclusive to movie theatres, and the market officials need to use it as an excuse to validate the high prices for movie tickets. They are capitalizing upon the success of phenomenal films like Avatar. But, what eludes the audience and the filmmakers is that movies like Avatar are the exception, not the norm. Not every filmmaker is equipped with the skill and expertise of David Cameron, neither have they been endowed with the same amount of passion for filmmaking. 3-D is suited to a limited range of genres and even then it needs careful handling otherwise filmmakers end up making fake 3-Ds like Clash of the Titans. Serious films catering to a more mature audience should not be made to comply with this growing trend of commercialization. It just doesn’t suit them and will eventually disappoint their audience. The future of Hollywood cannot rest upon the shallow foundations of commercialization. It’s future relies on true quality. True quality is holistic in its approach,

Monday, September 23, 2019

Behavior Modification and Alcoholism Essay Example | Topics and Well Written Essays - 1000 words

Behavior Modification and Alcoholism - Essay Example At first it provided me a sense of relief but a point came when the distress began to mount all over again. People start the habit of drinking due to many reasons which mainly include emotional distress. According to some theories drinking of alcohol provides relief to increasing stress. (Cooper et al., 1988) A time comes when a person has feels like evading himself from the reality that is the time when he has the urge of drinking.(Wills and Hirky, 1996). Drinking of alcohol is commonly found amongst the new young generation. This is because young people start the drinking process thinking that it would lead to the betterment of their frame of mind. (Frone and Windle, 1997) Recent research has proved that avoiding alcohol at times can lead to the usage of more alcohol. (Wunschel et al., 1993) To further prove this a ten year model research was conducted to find out about the relationship between alcohol consumption and the coping up with emotional distress. The ten year model showed that if drinking helped in coping with the emotional distress the consumption of alcohol increased but if it did not the consumption decreased. (Holahan, Moos, Holahan, Cronkite , & Randall 2001) The relationship between a child and parent is an important one and the parent is a great source of influence for the child. Through the observation of ancestral and parental habits children pick up the influential practices. Observing my parents had a great impact on me and it gave me a reason to start the practice of drinking. (Greeley et al., 1983) Research has shown that the relationship of drinking between parents and children is highly related. (D. Herd 1994) The environment I worked in played another major role in the adopting of the habit of drinking. Due to working stress and other factors including accessibility of alcohol during working hours I was tempted to drink excessively. Research has suggested that the availability of alcohol during working hours is a factor for excessive drinking. Easy to get alcohol and drinking it with all the friends together during the working hours is supposed to be really easy for the working people. The factor of drinking with friends had a great influence on me and I being a social person liked drinking alcohol with them. In order to avoid drinking in the work places management took grave measures. Competition of drinking with friends while working and the amount of alcohol you can drink as compared to others is a usual sight in the office. Nowadays the labor unions and the management gave salary cuts to employees and formulated a strict scheme against excessive alcohol drinking during working hours. These measures gave a blow to my financial flow but I coped up by reducing the level of drinking during work hours. This scheme has been successful to quite a level but it requires a further amendment and realization of the environmental factors involved in the availability of alcohol at work places. (Ames, & Grube 1999). Nowadays alcohol abuse and the excessive usage of it is leading to deaths and society failure. This is either through the reckless driving after getting drunk or because of the after effects which are lethal to the consumer of alcohol. Today in the modern world little governments are taking strong measures to limit the usage

Sunday, September 22, 2019

Commentaries on Catullus Poetry (Poems 72 & 42) Essay Example for Free

Commentaries on Catullus Poetry (Poems 72 42) Essay There is great nuance and sensitivity in poem 72. We are told very early in the poem that it is addressed to Lesbia, Catullus love to whom a moderate number of poems in the collection are addressed (or concern). Earlier Lesbia poems had shown Catullus simple and insatiable love for my girl1 in very romantic language: for example, the lines describing the number of times he wished that they could kiss, in poem 5, which caused Aurelius and Furius to describe Catullus as a sissy poet2. However, in poem 70 we begin to see Catullus feelings for Lesbia turn sour as he tells us that a womans words to her lover are as trustworthy as those written on wind or water after presumably disbelieving her when she told him that there was no one she would rather marry than him, not even if asked by Jove himself3. If we assume that Lesbia was Clodia Metelli, we know that she was already married, so if her words are not suggesting that she has become available, she must be describing an unfulfillable wish and it is perhaps the fact that she says these words but is unable to act on her marriage vow which causes Catullus to be so untrusting4. Compared to the outbursts of joy and fury in the poems of what has been described as the first book, poem 72 is much cooler and more analytical5: Catullus here seems to be writing from his head rather than this heart. He uses, in the poem, two striking, and contrasting, similes to try to understand his love for Lesbia. He loved her (note the past tense) as a common might love his girlfriend (72.3), but in addition to that he loved her also as a father might his sons and sons-in-law (72.4). This is touching because it obviously implies that the latter relationship might be closer, with more of a connection, than the former, and, most importantly, that Lesbia was as dear to him as a son would have been, his own flesh and blood. Wray finds this comparison interesting because it is evidence against the long-standing assumption that Roman paternity was a tyrannical and grimly loveless exercise [of parental power]6 However, from here on in, the tone of love and affection darkens to one of cynicism. Now that he knows Lesbia he is has less affection for the woman. Catullus uses the language of obligation and Lesbia, as he sees it, has wronged him7. The poem ends with the enigmatic but powerful statement that, because of the hurt she has caused him, Catullus loves Lesbia more, but likes her less. At first, this may seem like nonsense and a contradiction in terms. However, when Catullus uses the verb amare (to love) he is describing his attraction to her, a kind of lust or natural allure, something that he seemingly has no control over. As much, then, as he does not like Lesbia for what she has put him through (i.e. her adultery), his love for her remains from the simpler time when he wished to kiss you just so many kisses (7.9) Poem 85 is where Catullus perhaps expresses the ambiguity and seeming contradiction inherent in his feelings best: I hate and I love. Perhaps youre asking why I do that? I dont know, but I feel it happening, and am racked. We can again see here clearly that Catullus is less a master than a subject8 of his emotions. The fact that he paints himself as being so emotionally powerless gives such poems as these a tragic quality; it also, arguably, helps to make Catullus such a universal poet who can still touch people through the ages. Poem 73 also carries some of the injustice that Catullus had expressed in 72: the attack on a friend who is probably Rufus (though we do not realise that the poem is addressed to him until it becomes evident later in the collection) is because he has returned honest kindness with no more than ingratitude. We now realise why the lampoons on Rufus alternated with Lesbia-poems at 69-72.9 This whole section of Catullus collection is a study of betrayal and adverse emotions. In the very first line of poem 72, Catullus talks about himself in the third-person, and this seems to be a literary device which emphasises the fact that he is not in control: it is Lesbia (and her actions) who is the subject of the poem. By declaring that his passion is more intense (72.5) Catullus leads us to think that he is about to, also, tell us how much he therefore loves Lesbia. However, by introducing the dichotomy in the last line between his love and dislike for Lesbia, our expectations are finally overthrown, which makes the contrast seem to be huge. It is by means of literary effects such as these that Catullus manages to express the almost inexpressible nuance of his emotion. This poem, ultimately, is most successful when read as part of the collection, as one can then draw links between the subtle issues in the Lesbia poems and see the complex web of emotions that Catullus paints for us. The development from a romantic, devoting relationship between Lesbia and Catullus to the trauma of that relationship breaking down is fascinating, and may reflect the emotions of millions of people alive today in similar situations. Poem XLII This poem is perhaps most interesting because it in itself can be seen as an imitation of the Roman practice of flagitatio10, which was a form of popular justice involving a crowd surrounding the man suspected of wrongdoing (or his house) whilst shouting roughly rhythmical phrases in unflattering language, demanding redress11. This was a very effective tactic because in a small community fear of defamation was strong; though it did, of course, rely on having friends willing to engage in the practice in order for what was seen as justice to be done. In this case, Catullus tells us that the crime was the theft of a notebook and the subsequent refusal to return it12. We can only speculate about the girl who stole them (though it has been inferred from the fact that she is described as an adulteress13 that she may well be Lesbia) and we also have just as little knowledge about what Catullus stolen notebook may have contained (and why it seems to be so precious to him): we may guess that it contained poetry, but that is no more than a guess. If that were true, the first two lines would contain a sweet irony: Catullus deploys poetry himself, hendecasyllables, as his flagitatio mob. He orders the hendecasyllables to come from everywhere (42.2), to metaphorically surround her. The image is an intimidating one: the lines of poetry have become men enclosing in on the suspect, shouting about her crime. When Catullus demands, Dirty adulteress, give back the notebook. Give back the notebook, dirty adulteress (42.11-12), he is using a technique common to flagitatio: the reversal of word order belonged to a very old popular custom as a means of intensifying the demand14. Catullus readership, we can surely assume, would have been aware of such devices and would at once have understood what Catullus was doing. Between the demands for the notebook, there is much invective and abuse hurled at the girl. Catullus tells us that she has an ugly gait, a face like a Gallican puppys (42.9) and is a filthy trollop (42.13) and a brazen bitch-face (42.17). Newman describes this as a fine example of carnival caricature included for primarily humorous effect15. However, it is not hard to see how these lines could be intended to have a hurtful effect, too, shaming the thief into repentance. Catullus is also all too aware of his social superiority10 and may simply be arrogantly showing his self-importance by making such a fuss over the loss of his notebook. This idea can be seen in, for example, poem 84, in which Catullus mocks Arrius incorrect use of aspirates which is surely caused by the politicians less privileged upbringing: Catullus attack, in this case as could be argued is the case in poem 42, is really then a display of his own aristocratic superiority. There is also a general link with poems such as 46, in which Catullus advertises his social status by documenting his travels with a sense of entitlement to faraway Roman lands. Perhaps the most pleasing feature of this poem is its conclusion. After all the fortissimo shouting, invective and carmina (chanting typical of flagitatio16), Catullus decides that he needs to change tone and tactics (42.22). He thus, seemingly sarcastically, ends the poem by asking for the notebook not by calling her a dirty adulteress but a virtuous lady (42.24), as we see that his invective has, somewhat comically, failed in its objective. On the other hand, the last line could more literally be interpreted as an acknowledgement of the flaws of this kind of public system of obtaining restitution. It does not seem unlikely that the girl would have responded more positively to flattery than flagitatio: Catullus could thus be making a wider point about the role of invective in society. The poem, in the collection, sits between invective poems on either side of it, with the previous three poems containing invective, some quite rude and obscene: in poem 43, for example, Mamurras mistress is described as being ugly from head to toe and, in poem 41, Ameana is called the female fuck-up. Perhaps, then, poem 42 is in the perfect location to show Catullus invective being tempered: it is in that poem that he shows that such anger does not always produce the desired effects. In poems 41 and 43, however, we are not shown any consequences of Catullus airing his opinions. We are simply told, in each, that there is an ugly girl in whom he is not interested: there is not intended to be the nuance and comedy value that poem 42 contains. To conclude, Catullus adopting the form of flagitatio for this poem underscores the poets association with the traditional purposes and values inherent in Roman invective17; not only does he derive authority from the tradition of the technique, but it also allows him to attack her harshly and eloquently. However, ultimately, he couldnt force a blush from, in Catullus words, the brazen bitch-face. We, therefore, see the limitations of invective: perhaps Catullus is admitting to us that we should see it as little more than entertainment. More importantly, though, the twist at the end of the poem is of stylistic and comedic value and can, perhaps, be said to show Catullus eloquence. Moreover, the fact that he feels no qualms at using such openly offensive language can be attributed to the fact that Romans would surely have sympathised with his demands for justice in face of a thief and may, also, be a reflection of his superior social status (not to mention the lower regard with which women were held generally) and consequent security in his right to show his anger in whatever way that he pleased. Ultimately, the poem makes character assassination into an appealing and technically adept art. Bibliography Dyson, J.T. (2007). The Lesbia Poems, in M.B. Skinner (ed.), A Companion to Catullus (Oxford) 254-275. Fitzgerald, W. (1999). Catullan Provocations: Lyric Poetry and the Drama of Position. London. Fraenkel, E. (1961). Catullus XLII, in J.H. Gaisser (ed.), Oxford Readings in Classical Studies: Catullus (Oxford) 356-368. Newman, J.K. (1990). Roman Catullus. Bodenheim. Selden, D.L. (1992). Catullus and the Rhetoric of Performance, in J.H. Gaisser (ed.), Oxford Readings in Classical Studies: Catullus (Oxford) 490-559. Tatum, W.J. (2007). Social Commentary and Political Invective, in M.B. Skinner, A Companion to Catullus (Oxford) 333-354. Wiseman, T.P. (1985). Catullus and his World: A Reappraisal. Cambridge. Wray, D. (2001). Catullus and the Poetics of Roman Manhood. Cambridge. 1 Catullus 2.1. 2 cf. Catullus 16. 3 Catullus 70.2. 4 Dyson (2007) 269. 5 Wiseman (1985) 166. 6 Wray (2001) 112. 7 Fitzgerald (1999) 117. 8 Selden (1992) 541. 9 Wiseman (1985) 167. 10 Fitzgerald (1999) 62. 11 Fraenkel (1961) 364. 12 Catullus 42.4 (refuses to give me our notebook back). 13 Catullus 42.12 14 Fraenkel (1961) 363. 15 Newman (1990) 192. 16 Fraenkel (1961) 364. 17 Tatum (2007) 337.

Friday, September 20, 2019

Contributions of Siddhartha Gautama to Buddhism

Contributions of Siddhartha Gautama to Buddhism Ilinca Stingaciu Siddhartha Gautama, later known as the Buddha, is considered the founder of Buddhist religion. Many buddhist beliefs and teachings are based on the Buddhas discoveries and teachings. One of the most important ways in which the Siddhartha Gautama influenced Buddhism is by actually spreading the religion, and spreading this teachings to people, which drew in followers who continued to further spread buddhism (Alldritt, 2004, p. 25). After reaching enlightenment, Buddha found the answer to suffering, which is also referred to as the dukkha in religious scripts. Based on his realizations, he founded the Four Noble truths of suffering, an important concept in Buddhist teachings. The first of the truths, known as the Truth of suffering, essentially states that everything in life leads to suffering. The second truth, that of where suffering comes from, explains the realization that suffering stems from selfishness and cravings. The third truth teaches of the cessation or elimination of suff ering within ones life, and to let go of all cravings or desires that cause suffering (Gethin, 1998, p. 59).The fourth truth teaches what to do be able to eliminate suffering, essentially teaching followers how to come about attaining nirvana (Gethin, 1998, p. 80). The eightfold path, a common concept and symbol in Buddhism, was also established by the Buddha based on fourth of the Noble truths. This outlines eight concepts on how to live life, which guide a person to end suffering, and find fulfillment (Gethin, 1998, p. 82). Meditation is a key practice within Buddhist religion, one that like many, can be traced back the the Buddha. He taught followers how to meditate in order to separate themselves from their personal thoughts and emotions (Hope Van Loon, 1999, p. 38). He encouraged ideology that enlightenment and meditation is personal, so each person must find their way to enlightenment on their own (Ross, 1980, p. 4). Born into royalty, Siddhartha Gautama was raised in a life of luxury, sheltered from the realities of pain and suffering (Ross, p. 5). After one day going against his Fathers orders to stay within the palace walls, Siddhartha was given a tour of the city, where he learned of the three sufferings (Ross, 1980, p. 6). Outside, the prince saw the realities of illness, aging, and death. Siddhartha was scared of the fate of pain and death which awaited everyone, and no longer saw a purpose in anything after (Hope Van Loon, 1999, p. 13). He found no more value in wealth he had and in the pleasures of life, as he realized that it would all go to waste in the inevitability of suffering and death (Gethin, 1998, p.15). Siddartha wanted to find out how to find happiness, regardless of inevitable suffering (Ross, 1980, p. 6). He isolated himself from everyone, and sat under the Bodhi tree, until he fully understood suffering (Hope Van Loon, p. 19). Further inspiration came after Buddhas enlight enment. After discovering the true meaning of suffering, and how to accept it within ones life, he made it his mission to help others find this awakening, and understand the truth about suffering (Gethin, 1998, p.15). Although Buddha had attained Nirvana, he chose to stay on earth to teach others how to reach enlightenment just as he had. He believed everyone should have equal right be followers and learn the teachings of their religion (Ross, 1980, p. 5). This was his inspiration to spread Buddhist teachings, rather than to keep his awakening to himself (Ross, 1980, pg. 18). He drew in followers who continued to further spread Buddhism (Alldritt, 2004, p. 25), and encouraged followers to question everything he said in order to find a path to enlightenment on their own, in lieu of only following his word (Hope Van Loon, 1999, p. 7). He did not want to be seen as their religious leader, but rather as a teacher on how to reach enlightenment (Ross, 1980, p. 4). `All created things perish, he who knows and sees this becomes passive in pain; this is the way to purity. (The Dhammapada, verse 277). Through this quote are reflected many core buddhist teachings, as many teaching surround the idea of transience, from one life to the next. It exemplifies how in order to reach enlightenment, and to be free of pain and suffering, one must realize what suffering truly is, and why it is present within all life. Buddha saw that suffering stemmed from greed and desire. This belief was outlined through the second of the Four Noble truths, realizing where suffering comes from. He believed that in order to end suffering, one must give up materialistic and selfish desires The quote can be translated back into the ideology of the Four Noble truths, as these truths outline the meaning of suffering within ones life, truths that must be realized in order to find enlightenment (Gethin, 1998, p. 59). The quote alludes to the need for this clarity and knowledge of suffering to achieve enlightenment. One of the many teachings of the Buddha are the three Marks of Existence. The first is dukkha, which is suffering. The second is the teaching of impermanence known as anitya, stating that nothing lasts, as everything is a transition into something else. The third, anatman teaches to be selfless, in the sense that a person does not live forever, so nothing considered to be part of ones personality will live on. Analyzing these teachings, they can be related to the idea set out in the quote, that of continuity and the inevitability of dukkha, or suffering. Out of these, the anitya, the second teaching, provides the clearest link to the meaning of the quote.ÂÂ   Anitya teaches that nothing lasts forever, just as the quote states that everything ends and this must be realized, which are in part done by understanding the Three Marks (Alldritt, 2004, p. 24). References Alldritt, L. (2004, October). Buddhism. Retrieved from ebooks.infobaselearning.com/View.asp x?ISBN=9781438106380InstID=7469 The Dhammapada, (n.d.). Full books. Retrieved from www.fullbooks.com/The-Dhammapada. html Gethin, R. (1998). The Foundations of Buddhism. Retrieved from search.ebscohost.com/logi n.aspx?direct=truedb=nlebkAN=12334site=ehost-liveebv=EBppid=pp_59 Hope, J. Van Loon, B. (1999). Introducing Buddha. Cambridge, UK: Icon Books. Ross, N. (1980). Buddhism: A Way of Life and Thought. Location:Vintage Books.

Thursday, September 19, 2019

Power and Control in Dracula :: Dracula Essays

Power and Control in Dracula In the universe, no one being has complete control over another. In Bram Stoker's novel Dracula, God, Dracula, Nature, and Humanity have some form of influence over each other, whether it be direct control or as the instrument through which another must exert its power. In this paper I will examine the ways that power and control are presented in Dracula. One of the main challenges to God's power is Dracula. God does nothing to help the character of Lucy. Why? She has not committed any great sin. Yet she still fall’s prey to Dracula. There are two possible explanations for this: First that God does not have the power to save her from Dracula. Dracula is almost outside of God’s power. Since Dracula has renounced God he (God) no longer has domain over Dracula. Or second, God feels that she is being justly punished for her sins (sins which the reader is never informed of). Lucy is very flirtatious, and possibly she is more promiscuous than we are led to believe. In Francis Ford Coppola’s film version when Lucy and Mina look at the book that shows sexual acts, Lucy states that "people can do that (sexual acts)". Mina then asks Lucy how she knows that people do those sexual acts, and Lucy replies "because I did that last night†¦..in my dreams." We assume that she did actually have a dream about the sexual acts, bu t what if she was not telling the truth? Lucy knew that no respectable woman would ever admit to have sexual relations out of wedlock in her time period. She may have been attempting to cover her reputation. It would appear that the most likely of these choices stated before is that God is unable to save the innocent. However, this is not to say that God is powerless. God maintains power over Dracula in several ways: Holy items, such as the crucifix, holy water, and holy wafers repel Dracula. The first time we see Dracula’s reaction is when Jonathan Harker is shaving. Dracula walks up behind Jonathan Harker and sees the crucifix. He is forced to stop looking at the crucifix and he (Dracula) say’s that "our ways are different than that of your England" and "you should not put your faith in such objects of deceit". We see, as Harker does that Dracula has a hatred of God.

Comparing Archtypical Fathers in Henry IV and The Chrysalids :: comparison compare contrast essays

Archtypical Fathers in Henry IV and The Chrysalids      Ã‚  Ã‚  Ã‚   An ideal father is one who is both caring and understanding. To fit this mould, one must express these characteristics. The outlook and actions of King Henry IV (Shakespeare, Henry IV Part 1) and Joseph Strorm (Wyndham, The Chrysalids), suggest characters who do not match the mould of the archetypical ideal father.    King Henry IV was a father who thought not much of his son. He sees his son as a riotous, irresponsible young man. King Henry tells Westmoreland that he is envious of Lord Northumberland's son, Hotspur, and that he wishes he could be more honorable. It shows King Henry's lack of trust and grasp of his son through conversations with others. The King has a serious discussion with Prince Hal in act three, where he tells him that he is starting to behave in the same way as King Richard, and since he is acting this way, the people will not want him to be the King. The King has his own ideas on how he thinks that the Prince should live, and for that reason has made the relationship between them very difficult. If only the King would have been more accepting, the Prince could have lived more like himself. Joseph Strorm is a father with very strict rules. He cares more about the physical make up of a person than he does about the actual personality of the person. In the story a very cold side of Joseph Strorm is shown; he never gets close to his son at all. The only conversation shared between Joseph and his children are harsh and is often punishment. The way Joseph responded when David jokingly wished for a third arm showed that he cared more about his image and purity than he did for his own child. Both King Henry and Joseph Strorm lacked the ability to look eye

Wednesday, September 18, 2019

The Inspiring Rhyme of Gwendolyn Brooks :: Literary Analysis, We Real Cool

In â€Å"We Real Cool,† by Gwendolyn Brooks, one can almost visualize a cool cat snapping his fingers to the beat, while she is reading this hip poem. Her powerful poem uses only a few descriptive words to conjure up a gang of rebellious teens. Brooks employs a modern approach to the English language and her choice of slang creates a powerful jazz mood. All of the lines are very short and the sound on each stop really pops. Brooks uses a few rhymes to craft an effective sound and image of the life she perceives. With these devices she manages to take full control of her rhyme and cultivates a morally inspiring poem. Brooks’ selection of single syllable words helps set the rhythm of a jazz mood. The monosyllable words provide a rhythmical tool for generating a snappy beat to her tale. Her repetition of rhyming words close together adds unity to the poem. By placing the one syllable words close together: â€Å"cool / school† (1-2) and â€Å"sin / gin† (5-6), it emphases each word. The feelings and imagery are clear in this poem. The rhyming lines in her verse contain only three words, and it keeps the poem’s rhythm moving. The short verse makes it easy to remember. The short lines speed it up, but the sound on each stop really stands out. Only the subtitle is longer, which Brooks utilizes to encompass the setting. Her careful use of short words keeps the beat and describes what the boys are doing, like leaving school, or staying out late. These simple Anderson 2 words represent the gang’s lack of language skills. This symbolizes uneducated boys talking. She does it with such vivid verse and ethnic slang that it gives this poem a unique style. Brooks employs more than one rhyming device. She exercises end rhyme in the poem. Brooks’ words rhyme at the end of each sentence. Often in rhymes, the sentence ends with the rhyming word, but not here. The poem’s sentences end in the middle of the line, because Brooks chose to create a metrical pause or caesura. The repetition of â€Å"We† at the end, helps to keep the audience focus on the gang. Brooks applies internal rhyme before the end. â€Å"We / Sing in. We / Thin gin† (5-6) shows internal rhyme. The gang is proud and boasting about their lives. This conjures up visions of the boys bad choices, but it also helps you see the connection in the lines.

Tuesday, September 17, 2019

Nell Movie Review

â€Å"Nell† is the drama that describes the whole life of a young girl, who was raised without any knowledge and experience of civilization. Nell has never been taught of any kind of conventional language. Her childhood was completely isolated from the outside world. As the result, the only person she could communicate with was her little twin sister. And what they used to communicate with each other was their own made-up language. After her twin sister’s death, her imagination about her twin sister has still existed. Still, that is the only one she could talk to. Something that’s really interested here is how Nell saw herself when she looked at the mirror. There are obviously two different reactions and feelings when Nell was looking at the mirror. First, at the beginning of the movie, it’s like that her reflection in the mirror was another person, who was her twin sister; a she were like playing with her sister. The other scenes are Nell used the mirror when combing her hair and dressing; this is just like what a normal person does. In this case, her looking glass self based on the perception of how other think about her. I guess, these two different reactions refer to the appearance of Jerome and Paul. In the film, after seeing Jerome and Paul, Nell started learning about varying things in the outside world. I guess, every times of learning, Nell tried to image what Jerome and Paul expected her to be or to do. Therefore, it’s like she was taking on the perspective of generalized other which is Jerome and Paul.

Monday, September 16, 2019

Bp Oil Spill

Television if full of advertisement and propaganda. As well as the internet with advertisement popups and clips on the sides of every webpage. Propaganda is information put out by an organization or government to promote and idea or cause. Many of these are misleading and bias, trying to make you believe in the same things they do and convince you to participate in whatever cause they are in. Think about some of the commercials you seen on television such as news reports, movies, political ads, and recall ads. The most memorable to me are recall ads such as lawyers making announcements for medicines and compensation. As well as when election time comes around and all of the runners are putting their names out there. Also, every day, watching the news on new crimes going on in the world and previews for my next favorite movie. Those are all different techniques of propaganda. The purpose of me writing this essay is to show you the propaganda in a simple informative commercial or newscast. My main focus will be on the BP oil spill. The first sociology theory I will compare with is symbolic interactionism. Symbolic interactionism is the use of symbols or face to face interaction. The way that this relates to the BP oil spill is the way that the owner of the company, Kenneth R. Fineburg, said that he was going to help and compensate the victims of the oil spill. Commercials and speeches were made about his plans to pay back for the damage and loss of wages that his company had caused the Gulf of Mexico and victims. The second theory will be functionalism. Functionalism is the relationship between parts of society. In this situation, the society came together and fought to be compensated to get their lost wages back. Claiming they have mortgages, bills, car payments, and children to pay for and they have not been working in 8 months. Citizens of the affected area appeared on news cast and commercials were made explaining their situations, trying to reach out to someone that they needed help. The last theory is the conflict theory. Conflict theory means competition of scarce resources or the elite control the poor and weak. This relates to this situation as the big man, Mr. Fineburg, having the money and resources to help the people out with their lost wages. As, well his colleagues were trying to tell him that he was over compensating the victims. They had all of the control over whether or not the victims were going to be able to get paid and bailed out of this mess that one man was responsible for. In conclusion, propaganda was used in ways to reach out to people about the real problems going on in the Gulf of Mexico during the time of the BP oil spill. I used the 3 main theories of sociology to compare how each of them relates to the oil spill. The rich over powering the poor, how society came together to get help, and the interaction between the people when the word needed to be put out. RESOURCE Schwartz, J. (2011, February 17). Gulf of Mexico Oil Spill Blog. Retrieved from http://gulfofmexicooilspillblog. com/2011/02/17/gulf-of-mexico-oil-spill-blog-bp-propaganda/ Bp Oil Spill BP OIL SPILL Under the Deepwater Horizon, an offshore drilling ring of British Petroleum (BP) caused an oil spill in the Gulf of Mexico. The incident occurred on April 20th 2010, where equipment failed and caused the explosion sinking the ring, and causing the death of 11 workers and more than 17 workers injured. The British based energy company also faced other problems at the site of the oil spill. More than 40 million gallons (estimated data) of oil spewed into the Gulf of Mexico.Oil spill in the Gulf of Mexico is a very serious threat for the wildlife as it causes water pollution. The oil spill effected many coastal areas in the US, like the Louisiana, Alabama, Mississippi and Florida. The oil spill disaster strongly damaged wildlife cycle in the Gulf of Mexico, and many species were thrown into extinction. Similarly, thousands of businesses were thrown into extinction. Many people has questioned the ethical decisions and core value system that BP used to cut corners with the acc ident; namely, the race to maximize profits at all costs.We are all aware that one of the main causes that let to the disaster were the result of bad decisions, in which a less expensive option (whether to run a test or use a particular kind casing pipe, for example) would save lives. There has been â€Å"zero dollars spent on research concerning how to handle oil spills for off-shore drilling by BP despite the company's NET profits – above and beyond all salaries, bonuses, or overhead costs- of more than $59 BILLION† (â€Å"The Rachel Maddow Show† on MSNBC, aired at 7 p. m.EST on June 28, Monday). The paperwork submitted to the U. S. Minerals Management Services (MMS) by BP in 2008 was 582 pages long, supposedly covering all of BP's operations in the Gulf of Mexico. However, they omitted their ability to deal with oil spills in a worst-case scenario just to get their permits for drilling. Another very unethical act by BP was when President Obama was scheduled t o visit Louisiana back than, BP hurriedly â€Å"hired† temporary workers and handed out gear (paper haz-mat uniforms, etc. , but told these temps not to talk to anyone. As soon as all the TV cameras and the president's motorcade left the area, these â€Å"for show only† hires immediately stopped working (a local government official took photos and attempted to question a few, who advised him they were â€Å"not supposed to talk to anyone, on BP's orders†). They did not come back on the following day or any day thereafter.On the zero dollars spent for developing back-up systems, BP informed â€Å"The Rachel Maddow Show's† representative that they â€Å"rely† on an organization which they claimed â€Å"does spill research† even though the investigators from the show discovered the organization named by BP does not receive any money from BP nor do they do research for ways to stop oil spills. In other words, BP was unethical and lied again. Thi s British Petroleum is listed as the fourth wealthiest corporation in the entire world, and yet they lie about the extent of their spill.They fudged figures and information (against the law) in order to get a license to drill in American waters, they did not even bother to change the batteries for the system they claimed was their â€Å"back-up†. BP, as most oil companies (and other business), are aimed at making as much money as possible. In this case because of the big cover up the media did, BP was forced to fix the problem, and it is a problem that its costing them major money, both through clean up and lost product. BP has so far committed $42 billion to cleaning up.I really hope that BP (and other companies) learned the lesson, that cutting corners and cost reduction is not the only point that organizations should focus on. It is not safe to cut corners and presume that things will not happen. Make ethical decision, have back up plans, and ‘worst case scenarioâ₠¬â„¢ preparation. If BP would be more ethical and do the right things either by using the latest safety precautions when drilling (not cutting corners, and reducing costs), and moving faster and more dynamically when the disaster occurred, they could have avoided billions in cleanup and damages that they faced and are still facing now.The BP oil spill has offered a moment for reflection for leaders around the world about their most basic beliefs. To many people, the BP oil spill has brought home the idea that future corporate leaders must develop personal ethical standards for making decisions that go beyond just a financial calculation. There are plenty of business practices that are legal, but fall short in being ethical. But I believe being ethical does pay off, slowly and steadily. You may lose some opportunities, but your reputation and self-perception is invaluable.

Sunday, September 15, 2019

Center For Writing Excellence Essay

All resources available at CWE is aimed at the capacity edifice of the pupils to grok the authorship manners and therefore enables them to bring forth comprehensive. perfect and original documents. These assisting resources range from Grammar ushers to package tutorials. The first set of tutorials includes grammar usher and common English mistakes which help out pupils in developing a perfect manner that is barren of grammatical defects. The following set of tutorials is assorted instructions about developing and forming instance surveies. lineations and annotated bibliographies and utilizing APA commendation manner. It besides contains assorted paradigms that help pupils understand use these assorted types and forms of composing. Following in the series are assorted tools and packages that help pupils forming their authorship stuff. It includes â€Å"Citation Generator† and â€Å"Thesis Statement Generator† . The forms and processs about composing an essay is an of import usher. In terminal the CWE offers assorted ready to hand tutorials about assorted MS softwares that enable pupils to larn and utilize these packages more efficaciously. For me. the two most of import resources are the Grammar and Writing Guides and Essay Guidelines. CWE has devoted a complete web site to Grammar guideline that manifests the importance of grammar in the authorship procedure. I was ne'er well-versed in grammar and this affected my writing manner. This grammar mechanics helped me to a great extent to take my blemished writing manner and to develop a new technique with least grammatical mistakes. The trials helped me greatly to understand my present degree and inculcated in me a spirit to better my grammar and informal look. Essay usher is the other available resource stuff that helped me to hold on assorted stairss involved in bring forthing a good essay written with a intent and for an intended audience. I ne'er had a wont of revising my written stuff but these guidelines compelled me to reexamine my Hagiographas.

Saturday, September 14, 2019

Am I Bowered

How Quickly did the Catchphrase Catch on? What we were particularly interested in was the speed with which the catchphrase caught on and for this we looked at the ‘Catchphrase' sample of 200 participants. For the first 3 weeks people were seeing and hearing Bomb Chicks Way Way through paid for media but by week 4 they suddenly started using it themselves (Figure 5). 6 Figure 5: Week 4 the catchphrase took off The sample sizes were low so need to be treated with caution, but there was a clear shift in week 4.Our tracking period only lasted 8 weeks in total, with two of those before the campaign started, so we were not able to see how usage developed, but at Being used? As well as using the catchphrase while seeing the ads on TV and Posters, we also saw it being used in social networks (although this was picked up under Online rather than Conversation) (Figure 6). Figure 6: In social networks Who was Using it? Perhaps not surprisingly usage of the catchphrase was most positive wh en the participant used it himself.They were clearly very funny! However, it was also positive when girls used it and we did see our participants receiving texts from girls hey liked. Not surprisingly, although we hadn't thought about this until we saw the results of the study, hearing the catchphrase was least positive when another boy used it. When we looked at the comments this was often because little brothers would annoy their older siblings with it (Figure 7)! Figure 7: Positivist by different groups In this sense it could be said that girls were more influential than boys, because our male target audience felt more positive about their usage of the catchphrase than they did when other boys used it. But if some of the experiences were negative, how Eng would it take for the catchphrase to become annoying? What about Whereat? Each time we saw a new TV execution launched, the positivist of the texts increased indicating that the campaign needed new executions to keep it fresh (F igure 8).Figure 8: Positivist highest in first week of new execution When we looked at the Catchphrase stream and saw how negatively people were reacting to the catchphrase ‘Am I Powered', used in the comedy series on TV by Catherine Tate, we could see that catchphrases could wear out relatively quickly (Figure 9). 8 Figure 9: Risk of whereat In fact, ‘Am I Powered' got a bit of a boost when Tony Blair used it during Comic Relief, so this new context refreshed its perception slightly.The learning from ‘Am I Powered' was that Bomb Chicks Way Way should be allowed to burn brightly for a few weeks or months, but certainly wasn't a year long campaign. In hindsight, the switch from Bomb Chicks Way Way to the next Axe campaign was probably slightly too soon, as the brand didn't fully capitalism on the early momentum we saw the catchphrase gathering. For instance, we saw in the main message that young guys were starting to play with the catchphrase and make it their own. If we had continued to monitor the campaign in real time we would have seen the moment when it started to wear out.However, with frequent refreshment of executions, it appeared from our study that it could go on a few months. Recommendations This new real-time research approach helped us to make some clear recommendations. Firstly, the combination of TV and Posters were working well as the Posters were reminding people of the TV ads and were prompting use of the catchphrase. Secondly, it was necessary to keep rolling out new creative executions to keep the campaign fresh. Thirdly, the campaign would wear out if kept going too long but could build momentum over a few months.Finally, the activation was working less strongly because it wasn't linked to the Bomb Chicks Way Way campaign. As a result, online was under-utilized and represented an opportunity for rolling out to other countries. Following these results, Milliner asked us to conduct a thorough evaluation of competitive online touchiness to ensure best practice for future campaigns. Results The combination of a reluctance product and successful advertising campaign, featuring a catchphrase, ensured that Lynx/Axe was able to meet its objectives of sustaining a price increase while growing sales.

Friday, September 13, 2019

Amount of life insurance to purchase Research Paper

Amount of life insurance to purchase - Research Paper Example 4. Estimate future income needs. 5. Anticipate special needs. This review follows these steps to a life insurance value. I am a 30-year-old man with a wife, same age, and two children, ages 2 and 4. I enjoy a good job paying $50,000 per year, and my wife earns $30,000. Our net take home pay is about $40,000 after all deductions. If I should die early, I want my wife to be able to stay at home and parent the children full time. We have managed to save $25,000 cash in checking and savings accounts. We have a portfolio of mutual funds, $48,000, securities, $10,000, IRAs, $6,000, and a 401K with $6,000. Our total liquid assets are $95,000. Currently, I have three times earnings as a life insurance benefit at work and a $10,000 pension death benefit for a total in force life insurance of $160,000. Upon my death, my wife would have liquid assets of $255,000. My death would cost $7,500 in funeral expenses, $5,000 deductible for medical insurance, $22,000 to clear our installment debts and a bout $3,000 in probate costs. These costs total $37,500; so the liquid assets decrease to $217,500. Insurance must replace all of our income for my wife to stay home. An after death adjustment period of two years costs about 150% of normal earnings for a total of $120,000. The children will be dependent for another 20 years.

Thursday, September 12, 2019

Breast Cancer Research Paper Example | Topics and Well Written Essays - 500 words - 1

Breast Cancer - Research Paper Example The risk of breast cancer increases with her age. A family history also enhances risk of breast cancer. It is pertinent to notice that in 1970s, the risk of breast cancer was less than 10 percent that increased to almost 12 percent in 2005 increasing further to 12.4 percent in 2007. As per the current findings, risk of breast cancer at age 30 is 1 in 227 that increases to 1 in 42 at age 50 and further increases to 1 in 26 at age 70. Thus, age is the largest risk factor of breast cancer. Genetic changes in genes such as BRCA1 and BRCA2 are also responsible for occurring breast cancer (National Cancer Institute, 2014). Breast cancer does not have any noticeable symptoms in its initial stage. Lumps or swelling may be noticed in some cases though such symptoms are also found in non-cancerous condition. Routine monthly breast self-exam is suggested by health experts to detect any abnormality in the breasts. Annual mammogram is recommended for a woman having crossed age 40. Early diagnosis always helps to treat the patient completely. Patient evaluation is done following the diagnosis of breast cancer. Selection of therapy will depend upon the stage of disease, the age and menopausal status, the PR and ER status report of the tumor, proliferative capacity of the tumor. Breast cancer is treated by combination of one or several therapies such as radiation therapy, chemotherapy or hormone therapy (National Cancer Institute, 2014). Being physically active, maintaining a proper weight and limiting alcohol intake reduces risk of breast cancer. Regular screening is essential to prevent breast cancer reaching to an advanced stage (American Cancer Society (2013). If statistics is to be believed, breast cancer is certainly on rise in last few decades. So far, medical science is unable to understand the real causes behind breast cancer. It is fully curable when detected early and for that annual screening after age 40 is

Wednesday, September 11, 2019

Crash character analysis of Graham quote as relates to Los Angeles Movie Review

Crash character analysis of Graham quote as relates to Los Angeles landscape(life) - Movie Review Example Because of his indifferent attitude towards life and eccentric nature, other characters such as his partner Ria and Flanagan cannot figure him out at first. Graham is a poor communicator because throughout the movie he often fails to communicate or does not attempt to do so at all; he hides his feelings, particularly because he is reserved and instead opts to remain silent than to share with people through communication. Graham strikes as a submissive character because he does not care to change things or to respond to situations in his life, but rather accepts them resignedly; for instance, he accepts his brother’s death and his mother disowns him almost as if they were expected ("Crash"). Graham has a strong personal drive for success through hard work, and he goes out of his way to take care of his mother and brother, even though they seem to be dragging him back. Graham is a very misunderstood character because most of the times, he chooses to keep his thoughts to himself and this is particularly because of his leaned helplessness; his selfless nature comes out clearly, when he chooses to let his mother think his brother put the groceries in the fridge. Graham’s most notable quote has effectively captures the real LA landscape because it is a place that deprives individuals the sense of touch, particularly because in any real city, people you walk, brush past each other, and even bump into each other sometimes unlike in LA where nobody touches you. According to Graham, LA inhibits human contact because people are always behind metal and glass, and they miss that touch so much, that they crash into each other, just so they can feel something ("Crash"). Graham’s quote is a true depiction of LA landmark that strongly impedes human contact, and the lack of human contact leads to confusion and misunderstandings between individuals, thereby leading to wrong conclusions being made concerning other people. Graham, for instance, is very distant from the people around him and worse still, he does not attempt to communicate his genuine feelings towards them because he chooses to reserve his thoughts to himself. It is the desperate need to feel something that causes individuals to often crash into each other because by doing so, they discover things they hardly knew about each other; at the end of the movie, most characters emerge as better people because they learn new things about themselves after crashing into each other. In conclusion, it is clear that Graham is not only an odd character, but also a thoroughly misunderstood character, particularly because of his inability to communicate his true feelings towards the people around him, and his self-reserved nature. Lack of human contact in LA City, unlike in normal cities where people come into contact on the streets, creates a high desire for touch, which impels individuals to crash into each other so they can feel something. Work Cited ‘

Tuesday, September 10, 2019

Writing and speaking for business Essay Example | Topics and Well Written Essays - 250 words

Writing and speaking for business - Essay Example Format/Outlook- imdb.com has a simple format that I appreciate. The background color and font are not attractive but that’s fine with me as the important thing is I can easily find what I am looking for. Movies.yahoo.com also follows a similar simplistic layout of a white background where most of the crucial information is. As for movies.com, it features a mix of at colors which make it eye-catchy. Content- On imdb.com, trailers of the most recent films are the first things that catch your eye; then to the right there’s a list of highest earning new releases. Therefore, you can easily get an idea of what’s coming out and the favorites. As for movies.yahoo.com, the homepage is slightly ‘populated’ as it features advertisements, a single trailer at the top and below that clips on interviews with movie directors and/or cast of upcoming movies. Then again below that is where the information crucial to me is i.e. movies that have recently come out and a top 10 list of box office movies. Movies.com is however, the most populated as it features many advertisements, news on released movies e.g. ratings from critics, films that are up for awards and the like. Feedback/Comments Section- Typically, all three websites have the icon for help/feedback/suggestions at the bottom of the home page and clicking on this directs you to another page. Overall, movies.com works best for me as it is simple, movies.yahoo.com is average while imdb.com is my least favorite when it comes to this. I hope that this breakdown provides a useful description of my analysis on all three of the websites. In case there is any further enquiry, feel free to contact me on (Insert telephone number) as I would not mind providing a broader description of any specific site, or movies

Monday, September 9, 2019

8 Nov 1942 Northwest Africa Assignment Example | Topics and Well Written Essays - 1250 words

8 Nov 1942 Northwest Africa - Assignment Example The Allies were the first immigrants from the United States to settle in North Africa. The Axis was a combination of forces, which were against the allies for instance Italy and Germany. It began as early as July 1942 when the Allies agreed on a proposal that it was very illogical for small-scale operations to take over the Northern France region. However, in the agreement, it was clear that landings must secure Vichy territories in Morocco, Algeria and Tunisia to enable them spread their influence over the Western Desert. In this sense, the Mediterranean would be free to all Allies to ship goods through Cape of Good Hope. On November 8, 1942, the Allies, due to fear made a quick attempt to take over Tunisia. They were certain the Axis would be rivals if they heard of the Torch landings. The Operation Torch landing and the frequent battles, which were against the Vichy forces made it easy for the Allies to get hold of the Axis forces and forcing them to surrender. This kind of battle happened in Tunisia the same period when North African Campaign took place. it was a battle dominated by the German and Italian forces which made use of weapons like the German Tiger which was among the 501 heavy tanks to be used in this battles. However, its success drew most of the support from the Allies who had a large soldier force and advanced weaponry. Alternatively, it referred to as the Desert war. It was the first campaign to occur and thus gave birth to the North Africa Campaign. This campaign drew its strength from the massive supply of both weaponry, soldiers and food. The Allies used this as a chance to capture the Axis thus making the Germans desperate. For instance, Erwin Rommel, a German commander had a rough time since all the fuel and other support links were disconnected. By the beginning of 1942, the U.S. Air Force Army had began building bombers and fighters just to support the campaign which it later referred to

Photography in the 19th Century Term Paper Example | Topics and Well Written Essays - 750 words

Photography in the 19th Century - Term Paper Example This paper will argue that both aesthetics and social documentary were dominant natures of photography during the 19th century. It will first define aesthetics and documentary photography as primary terms for this paper. It will then show examples of photographs created by Fox Talbot and Jacob Riis, where each work would be dissected based on the mentioned natures of 19th century photography. At the turn of the 19th century, photography had developed into one of the most reliable medium to express modern art. Aesthetics became well appreciated because of the developments presented by photography. It explains man’s emotions towards art, beauty, creation and taste. With such emotions, the appreciation for aesthetics follows the study of sensory values (Zangwill, par. 1). Complexity was also intertwined with aesthetics as social change became a prevalent concern amongst photographers; hence the emergence of documentary photography. Documentary photography is a product of a ferven t desire to let images tell a particular story. It implants upon the audience social consciousness which produces acts of persuasion for change (Curtis, 5). Both aesthetics and documentary natures are present within the photographs created by Fox Talbot and Jacob Riis. Fox Talbot was the known inventor of the calotype process – a dominant process of photography during the 19th century. ... The subjects who are in their coats portray the serious atmosphere exhibited by the photograph. Aesthetics can be derived in this picture by looking at the timely and classic form of photography created by Talbot. It is classic in the sense that the subjects of the photograph exhibit the upbringing of the society – male professionals act profoundly and dressed neatly in their suits or coats. Talbot’s piece is timely because, up to the present time where color and new forms of aesthetic techniques are observed in photography, the classic form of the picture is still well venerated and appreciated through its simple and monochromatic look. Complexity is derived from Talbot’s photograph by the implication created and intended by the photographer – a sense of modernity shown through the story contained within the picture. The photograph shows the subjects seriously preoccupied by setting the cameras they need for a photograph shoot. This story is not a definit ion of documentary photography in its sense. It doesn’t encourage the desire for social change or reform. However, it can still be classified as documentary because the picture transmits and shows a story of photography development and evolution. It, somehow, â€Å"documents† the improvements within the world of photography during the 19th century because the picture shows photographers inclined with improved pieces of equipment. Jacob Riis, on the other hand, shows the real nature of what documentary photography is. In his piece entitled Bandit’s Roost created in 1888, the photographer shows the social dilemma of poverty prevalent within the suburbs of the 19th century (see Figure 2). Aesthetic wise, Riis’ work is the same as Talbot’s photograph – it is

Sunday, September 8, 2019

Review of How Does a Poem Mean (1975) by John Ciardi and Miller Essay

Review of How Does a Poem Mean (1975) by John Ciardi and Miller Williams - Essay Example Learning about music is often considered by the layperson to be little more than learning how to read the notes on a printed page and correlate these to specific buttons, keys or positions upon a particular instrument. Some may also consider that learning about music will include vague discussions of tempo, famous composers or basic trends. For most, this is as far as they are willing to consider and often feel that music, good music, is somehow closed off to them within the meaningless world of academia. In today’s facts and science-driven world, the approach to music, which is often more attuned to imaginative understanding more than logical knowledge, may indeed be too difficult for many to contemplate. However, there is a means by which individuals might be more smoothly introduced to the world of music by first helping them to understand the more logical and mapped out elements of poetry and then comparing this to music. Such a progression can be discovered through Ciardi and Williams’ instructive introduction to poetry followed by Sessions’ explanation of how to ‘read’ music, concluding with Copland’s instruction of how to take what has been read and develop true music appreciation.

Saturday, September 7, 2019

Media Research Paper Example | Topics and Well Written Essays - 1250 words

Media - Research Paper Example Illustrative of this changing landscape are the 2004 presidential election campaigns. The top Democratic and Republican candidates were John Kerry and George W. Bush. Some of the key issues on which the campaigns turned included: the invasion on Iraq and generally the war on terror and defense issues, gay marriages, abortion, health, environmental issues, education, budget, trade and issues of gun control. It is on these controversial issues that voters divided between both the Republican and Democratic camps. It is mainly on media, specifically ad campaigning that opponents communicate ideas to the populace and it has proved instrumental in influencing voting patterns, voter turnout and even tipping the vote in tight races the main focus being in battleground states. The race between Bush and Kerry was so close that many issues were predicted to be likely to tip on the balance. One of these was television ad campaigns. The amount of financial resources spent was staggering. In 2004, with fifty sponsors, the Republicans having nineteen and Democrats the rest, hundreds of ads were aired up to over 670, 000 times in prime markets and on cable. Over $ 550, 000 was spent by these sources. Swift boating or shadowing can also be a function of election advertising campaigns; analogous to smear campaigns, these are attacks on an opponent’s credibility and patriotism. ... The Bush-Kerry race was a competitive one and one in which commercials were a dominant and decisive feature. The unprecedented amount spent on the 2004 election ad campaigns is one of its distinctive features. The second was that it commenced earlier than had been witnessed before, on March 4th and third was the record set by outsiders, non-candidate groups for example the SBVT, a veteran group which felt itself bound to step forward to apparently correct Kerry’s ‘exaggerated’ claims about his service in Vietnam. An anonymous source is of the view that while investigations into the effects of political ad campaigns hasn’t been proven to improve voter turnout or set the pace for the discussion of issues or other agenda they are widely agreed to affect a voter’s choice, stimulate interest in the election, help change perceptions about a candidate and generally increase knowledge on issues and policy. Candidates in election ads can acclaim defend or att ack. Research according to Gallup & Newport shows that attacks on policy rather than the character or person are more effective. There are two major ads that can prove the statistics right. Kerry's "fought for his country" ad and George Bush's "100 days" ad are perfect examples of what electoral electioneering encompasses. â€Å"Fought for his country†- John Kerry The words spoken are in normal print whereas the music is italicized and the images are in prentices. The ad opens with a three way split-screen. As the announcer begins on Kerry’s history and soft music starts in the background and piano strokes continue throughout the whole commercial. Its upbeat music that progressively increases in tempo and pitch throughout the

Friday, September 6, 2019

Re-Made in Japan by Joseph Jay Tobin Essay Example for Free

Re-Made in Japan by Joseph Jay Tobin Essay Re-Made in Japan, edited by Joseph Jay Tobin, is a collection of essays which study Japan’s post-World War II consumption habits and is predicated on the idea that if â€Å"in Japan students study hard and workers work hard, it is equally true that pleasure seekers play hard and consumers consume hard† (Tobin, 1992, p. 1).   In addition, the authors in this volume argue that Japanese consumerism borrows a great deal from the West but has given Western items and practices uniquely Japanese meanings, creating something both exotic and familiar.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tobin, who received his doctorate in education from the University of Chicago and currently teaches at Arizona State University, specializes in the study of Japanese culture, ethnography, and the media’s effects (National Academy of Sciences).   The book draws on each of these by examining how the Japanese, a nation well-known for its ability to borrow from other cultures, has borrowed Western consumption habits but is not simply aping the West.   In addition, his contributors include a number of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tobin argues against the widely-spread misconception that the Japanese can only imitate and lack the ability to create, maintaining that â€Å"the Japanese [are] engaged in an ongoing creative synthesis of the exotic with the familiar, the foreign with the domestic, the modern with the traditional, the Western with the Japanese† (Tobin, 1992, p. 4).   In the process, Western cultural artifacts and habits have had their meanings changed into something uniquely Japanese, demonstrating their active engagement with the West instead of passive acceptance of imposed ways.   Consumption, Tobin implies, is as important as production in shaping national identity, and Japan’s habits have made it more dominant than submissive.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The work also attacks the myth of cultural purity and authenticity, which includes the manufacturing of â€Å"authentic† goods, rituals, and notions of history and community.   To its credit, the book makes a concerted effort to avoid portraying the Japanese as a monolith.   The thirteen authors here study both urban and rural Japanese, as well as questions of class and gender.   Though Tobin concedes that many of the volume’s observations are truer of Tokyo than of Japan’s smaller cities and countryside, he shows that similar trends pervade the entire nation, though they manifest more intensely in the capital.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The book’s essays are all intriguing, though they vary in terms of how germane they are to the subjects Tobin addresses in his introduction.   Millie Creighton’s essay explores the manufacture and sale of â€Å"Japaneseness,† promoted mainly by the depato (department store, itself a Western import).   These large stores fit Japan’s sense of hierarchy and are a major conduit for Western goods, though they also promote education and a sense of Japanese values. She writes: â€Å"Depato, long brokers of Western goods and customs, now also play the reverse role of re-educating a westernized consuming public of their own cultural heritage, real or imagined† (Tobin, 1992, p. 54).   Also, James Stanlaw’s essay â€Å"For Beautiful Human Life† studies the large number of loanwords (nearly five thousand, mainly English-derived) in the contemporary Japanese vocabulary, most of which refer to material objects or goods largely unfamiliar to pre-war Japan (Tobin, 1992, p. 61) and examines the process of how the Japanese have altered those words’ meanings beyond their original definitions, showing how the cultural interaction was not wholly one-sided.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Scott Clark’s chapter on the Japanese bath – a traditional cultural practice which is now high-tech, with programmable water faucets and other accoutrements – also offers a good example of how foreign imports have been assimilated.   More importantly, Clark studies how this traditional practice has been brought into modern consumer culture because it has assumed meaning as a self-identifier and status symbol among consumers.   Even a high-tech bathing space can feel â€Å"traditional,† says Clark, showing how moderns’ sense of tradition is fluid and views tradition through contemporary lenses. In addition, many affluent Japanese patronized public bathing houses (though they have full bathrooms at home) because bath houses have become a consumer item rife with connotations of high status, good taste, and community through sharing Japanese tradition.   Clark comments, â€Å"Bathing in Japan is, of course, much more than its mere material manifestations.   It involves notions of status, purity, cleanliness, and bonding through naked association. . . . [If this] is neglected, members begin to feel that something important us lacking from the communal relationship† (Tobin, 1992, p. 102).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nancy Rosenberger’s essay demonstrates the relationship between gender and consumption of Western goods, which in Japan is a sort of code attesting to one’s affluence, status, and good taste, as well as the quality of one’s family.   As she explains, magazine advertisements targeting Japanese housewives â€Å"link Western interior design with Western-style relationships. . . . In the housewives competition, the ultimate goal is the establishment of a feeling of ‘our house’† (Tobin, 1992, p. 113).   Basically, she claims, Western design means a better family because it connotes closeness and emotional stability.   Also, she adds, â€Å"Decorating allows a woman to express the whims of her ‘spirit, just as she is’† (Tobin, 1992, p. 114).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Perhaps the strongest and most intriguing essay in this volume is Mary Yoko Brannen’s â€Å"Bwana Mickey,† which uses Tokyo Disneyland as evidence that the Japanese, instead of subserviently borrowing Western culture without question or criticism, approach it shrewdly and treat it in a somewhat bemused, even condescending fashion.   A near-identical copy of the southern California original, the park is not an example of the supposedly uncritical Japanese fascination with the West (indeed, the entire volume argues against that notion). Instead, Japanese visitors display their own sort of cultural imperialism, treating it as a quaint form of exotica, much like ethnic displays at world’s fairs a century ago treated people of color.   Brannan claims, The Japanese view the Other dualistically: positive responses include everything from respect to condescending appreciation; negative responses range from ridicule to outright omission† Tobin, 1992, p. 227).   One sees a tradition of Western thought turned on its head, with the Japanese retaining their cultural sensibilities and viewing this American import not with wide-eyed awe, but as a form of quaint American campiness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Other essays work less effectively though they make for interesting reading.   For example, William Kelly’s essay â€Å"Tractors, Television, and Telephones† is an interesting look at how those three inventions have altered rural Japanese life.   While it explains the transforming effect on Japan’s countryside, it overlooks larger questions of consumption and cultural mingling and lacks a dynamic connection to Tobin’s arguments and to other essays in the book. Similarly, Diana Bethel’s chapter on homes for the elderly is a well-written piece of scholarship, but it seems out of place here as well.   Dealing primarily with socialization patterns among residents of convalescent homes, the essay focuses more on their patterns of adaptation to structured living, as well as how men and women each claim and define physical space, while consumption habits are somewhat peripheral and not related to Japan’s synthesis of foreign goods and habits.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though not every work in this volume is equally effective, Re-Made in Japan is a useful work of cultural anthropology which studies cultural dialogue and synthesis.   It shows how cultural change is a dialogue, in which even seemingly subordinate recipients of foreign cultural artifacts and practices apply their own sensibilities and selectively incorporate certain things into their own cultures, transforming the imports into something â€Å"native.†Ã‚   For students of anthropology and cultural studies, this work has considerable value by providing models for studying the process of culture and the very nature of what makes something â€Å"authentic.† WORKS CITED National Academy of Sciences (2006).   Joseph Tobin Biography.   Retrieved 22 June 2006 from http://www7.nationalacademies.org/core/Joseph_Tobin_Bio.html. Tobin, J.J. (Ed.). (1992).   Re-Made in Japan.   New Haven: Yale University Press.

Thursday, September 5, 2019

Emerging Trends In Recruitment Commerce Essay

Emerging Trends In Recruitment Commerce Essay Internet evolution is affecting our working and personal life in various aspects and no one can say the contrary. One of the areas that the internet has recently and strongly been involved in is Recruitment Selection, as a medium between job seekers and companies since global competition persists and industries becoming more skill intensive, the recruitment of talent workers becomes essential (Yoon, 2009 adapted from Tong and Sivanand, 2005), and attracting the right applicants at the right time is getting tougher than ever. The use of conventional recruitment methods no longer suffices and timely to attract sufficient pool of qualified applicants. Many organizations have turned to adopting sophisticated recruitment strategies or combining various recruitment methods to attract them such as the E-Recruitment. Since recruitment has become the most challenging human resources (HR) function across all industries today, the need of the hour is to shift from traditional reactive recruiting toward more proactive recruiting, by clearly understanding the various factors of the recruitment market (Parmesh, date). In early-1990s, with the advancement of internet technology, many have witnessed the transformation of the conventional recruitment methods to online recruitment. Some corporate companies even use their web sites to recruit people while others capitalized this change to become e-recruitment service providers. This latter third-party e-recruitment business thrived to become the second most popular online business besides booking airline tickets, in United States and Europe. This business trends was later caught up in South-east Asia and Asia Pacific (Yoon adapted from Labanyi, 2002; Galanaki, 2002; Fisher, 2001; Gomolski, 2000; Joyce, 2002; Dixon, 2000). (Adapted from Weiss and Barbeite (2001) focused on reactions to Internet-based job sites. They discovered that the Internet was evidently favoured as a source of finding jobs. An examination of the literature on the various aspect of e-recruitment will allow us some insight and better understanding. When doing literature research many studies focused mainly on the applicant side or only on corporate side; in this study we will investigate both aspect in order to have a broad understanding of e-recruitment development. Emerging trends in Recruitment Recruitment is now about customer relationship management. Applicants needs has changed and preferred an individual relationship with the employer. We talk about war for talent, and now the most advanced guerrilla fighters using the latest weapons. It is a zero sum game between your company and everyone else competing for similar talent. Up to 25% of existing e-Recruitment traders will be purchased or go out of business in the next 3 years (Gartner Q4 Report 2004 accessed on http://www.specht.com.au) Many companies are moving away of conventional recruitment methods. The new methods followed by companies are outsourcing, poaching/raiding and e-recruitment. Outsourcing Outsourcing is a process of transferring a business function to an external service provider. In recruitment out sourcing, a company completely transfers the selection process or part of it to a third party. The outsourcing enterprises assist the organisation by the preliminary screening of the applicants according to the requests of the organization and creating an appropriate pool of talent for the ultimate selection by the organization. Outsourcing firms extend their human resource group by employing people for them. These human resource pools will be made accessible to various companies as per their requirements. Poaching/Raiding Raiding or poaching is a method of recruitment in which competing firms attract employees from rival firms. In simple terms poaching may be described as buying talent rather than developing. Hefty pay packages, other terms and conditions may attract employees to join new Organizations. Poaching is a big challenge for human resource managers. Poaching weakens the Organizations competitive strength because of employees migration. E-Recruitment E-Recruitment is the latest trend in recruitment. It is also known as online recruitment. Internet is the back bone for E-Recruitment. Companies advertise job vacancies on different websites. Exclusive job websites like naukr.com, monster.com, etc help both job seekers and companies to contact each other. A 247 access to the database of the resumes to the employers is provided by these job sites which facilitate organizations to hire people more rapidly. Every Company website usually provides career hyper link. This link helps job seekers to upload resume in the website. Using the uploaded resumes Companies can build their own resume database, which can be used for existing and future requirements. Online recruitment helps the organizations to automate the process of recruitment, which allow saving on time and costs. Traditional way v/s E-way In recent years, the traditional approach to recruitment has been revolutionized by the concept of online recruitment. Although Internet recruiting will not replace traditional recruiting in the near future, it is quickly becoming an essential aid for todays recruiters. Online recruitment varies from conventional recruitment in many ways this has been stressed by some authors. In this area, some researchers have compared between internet recruitment tools and traditional recruitment tools. A survey which was carried out by Galanaki (2002) , found out that internet agencies provide the company with fewer but substantially better applicants than traditional recruitment agencies. On the same side, a research conducted by Verhoeven and Williams (2008) reports on a study into internet recruitment and selection in the United Kingdom and the survey showed dwindling recruitment spends focused on web-based recruitment at the expense of traditional methods. The author also reported that online methods proved far more popular, as majority firms use their own companys website was used as a recruitment tool for most jobs. Kapse et al (2012), a study conducted by Connerley, Carlson, Mecham (2003) on the evidence of differences in applicant pool quality addressed the research need by examining the attraction outcome of firms competing head-to-head for recruits for similar positions. Results of an analysis suggest that applicant quality can vary substantially within and across job families Chapman and Webster (2003) in their survey research on the use of technologies in recruiting, screening, and selection processes for job candidates conducted in USA found that most organizations implemented technology based recruitment and selection tools to improve efficiency, enable new assessment tools, reduce costs, standardize systems and expand the applicant pool. From the applicant opinion, (Maysara (2010) adapted from Rooy and Fairchild (2003) and Rozelle and Landis (2002)) contrasted between job searching by internet tools and traditional tools in terms of the number of jobs that were found and candidate perception of success in the job searching process. The jobs that were found by traditional recruitment tools were less in the number than the ones found by internet tools only. The results of this study encouraged the authors to argue that jobseekers that use this technological advance in their job search are in a good competitive position compared to their peers who do not use it. Diverging from the four previous studies results, Maysara (2010) adapted from Zusman and Landis (2002) found that job applicants reported high preference for the jobs posted in the traditional recruitment sources e.g. paper than the ones posted on the website. The result was not expected for the authors. In addition, and consistent with applicant attraction studies, they found that applicants prefer the high quality recruitment websites than the low quality websites. While comparing the traditional recruitment and the internet recruitment people sometimes finds that they are both almost alike in what they have to offer, however, as we can notice in Table 1, the process is different between the two. E-Recruitment Defining E-Recruitment E-recruitment is a means of using information technology (IT) to perform, speed up or improves this process. EHRM system and its subsystems, such as e-recruitment, produce a higher level of service delivery and a better strategic contribution. E-recruitment emerges as a handy and advantageous method over traditional methods of recruitment (Poorangi et al adapted from Tong and Sivanand, 2005), as it brings all benefits of an e-business into the human resource field and improves the efficiencies of the recruitment process. There are diverse meanings of electronic recruitment coined by well-known researchers. Commonly E-Recruitment is defined as: According to Wolfswinkel e-Recruiting is the online attraction and identification of potential employees using corporate or commercial recruiting websites, electronic advertisements on other websites, or an arbitrar combination of these channels including optional methods such as remote interviews and assessments, smart online search agents or interactive communication tools between recruiter and applicant. E-Recruitment also known as online recruitment, Internet recruiting or cyber-recruiting refers to the practice of advertising job vacancies online, also is the process of integration of the recruitment and internet technology to improve efficiency and effectiveness in hiring the new employers from all over the world (Galanki, 2002) E-recruitment Hiring Process The Hiring Process means carrying out a full series of functions in addition to simple recruitment. It means making a choice and deciding if the company feels that any of the candidates meet the requirements of the specific job and, if so, hiring that person. The next step is closing the deal and having the new employee join the company and fit in within the existing company culture. This means that once the companys hiring policies have been clearly defined, there is a process, which we call the Hiring Process that may be broken down into the theses stages as you can see in the following figure. Figure 1.3 illustrates the staffing processes involved in recruitment of staff and e-recruitment can be brought about in any or all of these main processes. Figure 1.2 E-Recruitment Hiring Process Source: Damhija 2012 Global E-recruitment market E-recruitment has been an issue of interest over the past ten years. Internet is considered as the latest tool in hiring. It is a real revolution spreading over the world of job hunting hiring. The term online recruitment, e-recruitment, cyber recruiting, or internet recruiting, imply the formal sourcing of job information online. The first references to e-recruitment appear in articles of the mid-1980s E-recruitment can be divided into two types of uses: corporate web site for recruitment and commercial jobs boards (such as monster.com) for posting job advertisements .Corporate websites are a companys own website with a link for job posting/career options where candidates can log into for current openings. If the company advertises its vacant positions on other website that specialize in recruitment such as naukri.com, timesjob.com, monster.com, etc., the companies would be adopting commercial job boards for recruitment. Development of E-Recruitment E-recruitment will expand but not replace the face to face selection stage smaller companies will be able to afford these technologies interactive, voice-based systems online portfolios including samples of your work testing tool. Methods of E-Recruitment Lievens Harris (2003) define E-recruitment as any method of persuading candidates to apply for a position that relies greatly on the Internet. We can say that Internet recruitment is not a method itself and therefore can be misunderstood sometimes since there are several of different approaches to Internet recruitment. Dhamija (2012) says that, in order to find active or passive candidates, e-recruitment has come up with valuable method for finding these potential candidates and moreover that there is high demand for e-recruitment tools and skilled workers as specified by The Society for Human Resource Management (SHRM) in a report entitled Workplace Trends during 2007-2008. For the purpose of this study, the focus will be given on two common methods of online recruitment which are being used nowadays. Corporate Website As said by Pin et al (2001), although jobseekers or those who are looking to switch jobs may think that the most logical path is to simply log their resume on a job site, knowing it will be distributed to a large number of companies in various industries, this is not the only option. Tyagi. A (2012) describe the use of a corporate website of the organization for posting a job as a link for career options where the potential candidates can log in for the existing opportunities therefore on companys own website, HR department has a choice of posting the vacancies freely and indicate the career path expected after joining the organisation. But she also pointed out that the corporate website attracts only the interested candidates towards it and for attracting other candidates, other channels should be used. According to Lievens Harris (2003) (adapted from Maher Silverman, 2002), company web sites correspond to one of the primary Internet-based method to employing. Several of these web sites as well offer useful information about the organization, in addition of a system for applying for these jobs. In 2001 a research by iLogos demonstrates that of the Worldwide 500 companies, 88% had a company Internet recruitment site, revealing an important surge from 1998, when only 29% of these companies had such a web site. Approximately all North American Global 500 companies (93%) have a business Internet recruitment site. Most applicants would consider a medium to large size company without a recruitment web site to be somewhat odd; certainly, one report indicated that of 62,000 hires at nine large companies, 16% were initiated at the company Internet recruitment site. Commercial job portals or Job boards Many companies have experienced excellent results through Internet recruiting on their own Web site. However, other firms also utilize employment Web sites by simply typing in key job criteria, skills, and experience and indicating their geographic location. They next click Search for Candidates and in seconds have a ranked list of rà ©sumà ©s from candidates that match the firms requirements. Fees vary from one employment Web site to another, and the number of sites has expanded dramatically in recent years. (http://www.prenhall.com/managementzone/mondyhrm8/mondyhrm8.pdf accessed on 27 August 2012, Chapter 6 Internet recruiting). According to Pin et al (2001) online job boards are recruitment networks that provide a meeting point for jobseekers and enterprises; hence a job platform acts as a middlemen, enabling job offers to be filled by most suitable candidates by segmenting information and providing real-time updated job offers to candidates. These e-recruitment platforms are normally free for jobseekers and chargeable to companies seeking to recruit, sometimes an annual fee and sometimes a charge per listing. These boards are good for attracting active and passive job seekers, particularly for less recognised companies but they can also be used as a supplement to the corporate site. Commercial job boards most common form of online recruiting. Job boards work like classified ads in the newspaper. These are global and allow a larger reach into the candidate pool. The job boards greatest strength is the total numbers of candidates registering resumes; the estimation is that they contain five million unique resumes (Gutmacher, 2000). Additionally, they allow recruiters to administer 24 hours a day, check candidates from around the world, and are commonly quite low-cost (Boehle, 2000). A key advantage of the job board approach for a company is that lots of individuals send resumes and that most job boards provide a search system so that recruiters can hunt for applicants with the appropriate skills and experience. A second benefit is that an organization can give extensive information, as well as a link to the companys web site for supplementary information on both i.e. the career path as well as the organizations. The committed recruitment websites can take a struct ure of job listing websites, which can be look like printed classified advertisements, work wanted sites, which accentuate the prospective employees side and finally online recruiters who make use of other websites as a resource for finding clients and customers (Rudich, 2000; Taylor,2001). Lievens Harris (2003) Social Networking Figure 19 below shows the ages of social networkers for Facebook, MySpace, Flickr and LinkedIn. It is interesting to note that from about ages of 24 to over 60, LinkedIn has the highest percentage of users. However its peak is between the ages of 25 and 34, after which it drops off (WebMediaBrands Inc. 2010). Figure : Percentage of social Networking users across all ages (Web Media Brands Inc 2010) Although social networking sites have seen tremendous growth in the past few years, according to Michigan State Universitys Recruiting Trends 2010-2011, the use of social media for recruiting is still limited to only 28% of the 4,600 employers surveyed, predominantly among larger employers. Benefits and Costs of E-recruitment In most relevant literature there are some commonly identified benefits and downsides for the companies using online recruitment. The commonly cited advantages and drawbacks of online recruitment in the literature are as follows: Benefits of E-recruitment Reduced Costs According to Marr (2007) with the print advertising, the size of the advert and the publication itself impacts on the fee of the posting the advertisement whereas with internet advertising even with a small cost associated to it is relatively cheap compared to the potentially unlimited audience of this medium whereas Galanaki (2002) argue that the cost saving depends on the e-mailing approach adopted; Faster Processes As said by Galanaki (2002) adapted from Workforce 2000a, online recruitment shortened the recruiting cycle maximising HR time for strategic issues. Barber (2006) also emphasis on the fact that e-recruitment speed up the recruitment process, with instant posting of job online, processing the applications within minutes rather than weeks and response can be quick and direct. Wider range of applicants Barber (2006) stressed on the fact that this mean can be access 24 hours a day, 7 days per week; reaching a global applicant group in contrast to ad on national newspaper. Reputation and Brand With increased competitiveness in the market and the fear of remaining behind makes many human resource managers to hire through the net. Particularly associated with corporate website, internet recruitment is considered to attribute an image of innovation and flexibility and it also operate as a promoting tool. (Barber 2006; Galanaki 2002) Attract passive job seekers Internet recruitment can be used as an instrument to attract the most highly prized catch who are not necessarily looking for a job. Addressing specific labour market niches Internet is also perceived to be a technique to deal with particular labour market niches during the posting vacancies on websites for particular interest clusters, on electronic forums or discussions groups and this can boost the targeting potential of the medium ( Galanaki, 2002). But Marr (2007) argue that the drawback of this approach is that there is a possible issue for firms with regards to unfairness and equal opportunity employment. Costs of E-Recruitment Online recruitment offers tangible business benefits therefore as with all recruitment sources, there are not only exclusive benefits associated to the means but there are also a certain number of existing challenges faced by organisations, particularly in such a mechanised process,. An outline of the common disadvantages associated to e-recruitment will now be presented according to (Marr, 2007; Barber, 2006). High quantity of application When a high amount of applications is received, firms can be confronted to a number of real challenges. The negative outcomes of it can be the rising costs in administering recruitment and selection systems. An increase in the number of applications means that more time should be spent in screening the Cvs since filtering out unsuitable candidate is very resource intensive. Logistical problems With online recruitment the best-qualified candidates can live halfway around the world and in such a case, conducting screening interviews by telephone or email have to be considered which limits the expense of a personal meeting. If the process progress forward, it causes the problem of whether it has great significance of bringing the person in for an interview. The valuable time and possibly money will be wasted if it turns out the candidate wasnt serious about relocating. Technology issues When recruitment process requires filling out an application, to miss out qualified candidates who would rather send a resume can be possible. Some candidates may not feel confident enough with the security of applying online. Theres always the likelihood that the application system may function slowly or lose information during the submission process. Poor website In several circumstances, candidates who notice job posting will be relying on the website to get further information about the company and method of operation. If website is badly designed or outdated, the candidate may not even bother to reply. Theres also the risk that the site have inappropriate information concerning the candidates field. Too impersonal It can be perceived as quite impersonal since much of the online recruiting process might implicate emails and probably telephone interviews. When lacking multiple in-person interviews, it can be complicated to determine if candidates will align with the company culture. Candidates may also have a hard time estimating whether the company is the right place for them. Perception of Jobseeker The Internet and the Web have revolutionized the way people communicate. This revolution has not only had a radical change on ways of doing business, but also created new business models that did not exist in the past. The range of Internet applications grew fast due to emerging technologies and competitive business pressures. Since 1995, the Internet has witnessed a rapid development of innovative applications. Among these applications are online recruitment, which was adopted by many users worldwide due to the high potentials it brings to both job seekers and employers Azab (2005). Job seekers use third-party recruitment websites or electronic recruitment services to gather job information and post their resumes using Internet technology (Bartram, 2000; Scheyer McCarter, 1998). Third-party recruitment websites offering Internet-based recruitment services (hereafter job-search websites) provide media for connecting employers and job seekers. According to a study from the write pass journal (2011) which was carried out to discover the advantages of using online recruitment, and techniques in which it could be enhanced, at a leading UK technology firm; it seek to assess factors which influence jobseekers choice when submitting their application to a specific business by means of their corporate website. Moreover it argues that there are various factors affecting this choice such as: the accessibility of an open job opportunity, the corporate website lay out, web presence of the firm through adverts, blogs or web postings, relevant information available about organization and position on the companys website, the corporate branding of the organization, Previous knowledge of company and its operation, the availability of information on online job boards, participation in events such as career fairs, word of mouth from friends and employees, the easiness for application, online tests, feedback and recruitment process. In the Table below we can see what are the benefits and problems related to online recruitment from the perspective of Job seekers. Table 1: Common benefits and drawbacks of Internet recruitment for jobseekers Advantages Disadvantages Mauritius Case Study Mauritius has one of the highest standards of living in Africa. Strong emphasis is being placed on information and communication technology (ICT) as an important engine of economic growth in Mauritius. The National Broadband Policy 2012 2020 sets out a strategic vision for a broadband Intelligent Mauritius, branded as Towards i-Mauritius. Over one-fifth of Mauritians have are making use of broadband; the adoption is likely to maintain its growth, across diverse demographic clusters and age clusters. Internet access and usage Figures from the Statistics Mauritius further point out that in both 2010 and 2008 the use of computer and internet was highest among the young age groups and lowest among the higher age groups. Thus, in 2010, 85.2% of persons aged 12 to 19 were using a computer and 58.3% the internet, and 61.6% of persons aged 20 to 29 were using a computer and 50.7% the internet. Among those aged 50 to 59 years, 23.6% and 17.6% were using a computer and the internet respectively. According to AHRP magazine 2010 HR pros said that traditional networking and social networking are the most effective ways for professionals to find jobs, as indicated by a survey recently conducted by challenger, gray Christmas. Methods of recruitment in Mauritius In recent years, recruiting services have developed intensively in Mauritius. More and more mediators for employers and candidates are being formed. And currently, all recruitment agencies in Mauritius have online services which allow both employers and candidates to register themselves there. The addresses to be make use of for recruitment services are DCDM Recruitment rebranded as Talentaris which has its own online job portal named G3RS.com, Adecco which has merged with Service Bureau and Maujob recently and Appavoo Professional Recruitment, for the online service supported by an adviser as explained above, or myjob.mu, jobsite.mu which operates only online. They have the benefit of being efficient and specialized. However in Mauritius, the most commonly used means of communicating information are the newspapers. Thus most employers exploit the press to advertise vacancies. And the response rate for checking the press to find job is quite high because the Mauritian population is very attached to the national press. Yet LExpress can also be accessed online at the website of the company. Furthermore there are some radio stations that frequently run announcement for employment. Private radio stations such as Radio One and Radio Plus often announce any job offer in the midst of any emission. Private radio stations have high ratings and with this method, the results are very successful and fast. Emerging techniques of upcoming job offer Publications of job either in audio or on posters can be done through advertising agencies. The multinational Accenture is often called to encourage applications. When designed by advertising agencies, they have the benefit of the position value and attract the attention of the reader. Their effectiveness is proven through the actual response rate achieved by employers. Ads may also be webcast on the most visited websites, for example, the homepage of Orange Mauritius, Facebook, etc. Rates vary depending on site and some may even be free, like Facebook. There is a mailing service very fashionable offered by RKcom, but highly not recommended as their service is considered as SPAM and their mail outs usually targeted inappropriate recipients and the mailing service is not free. Other successful techniques To find a qualified staff, it is possible to go through the administration of tertiary institutions or training centers. The most famous being University of Mauritius, Charles Telfair Institute, the Centre for Graduate Studies, or Mauritius IVTB Employees Federation. The Ministry of Labour, through the database of Labour Office which register the unemployed people it help the later to find a suitable position. Employers often communicate their vacant jobs through the database facility offered by Labour Office. At the request of the employer, Labour Office can send the list of candidates seeking employment, by level of education. And in addition, word of mouth is a fairly common in Mauritius. The island is not so big and everyone knows each other. Communications are easily and quickly concluded (Senek 2012). Study One Within the study one, emphasis will be given on two components of the organisational perspective that is, firms that use their corporate website to attract applicants and an online job board which operates in Mauritius. This will give an insight of what are the advantages and disadvantages of shifting to online recruitment. What are the changes alongside with this move in their practices and strategies? Study Two Study two will examine the e-recruitment from the perspective of jobseekers in Mauritius. To investigate the various aspects that drive those to use online recruitment and analysing the benefits and problems related to their use of internet in their job search. Additionally this study will seek to test the following hypothesis: There is a relationship between privacy problems and intention to use online recruitment Research Type For the study one since only a little information is available on e-recruitment practices in Mauritian firms, thus qualitative data on e-recruitment development is more useful and important than quantitative data. Qualitative research will help to be explorative and classify, categorize or define the phenomena of E-recruitment in Mauritius in an organisational perspective. Consequently the most suitable methods that will be used will be interviews. For the study Two given that we have sufficient information and knowledge which is available on the use of e-recruitment for job search from the perspective of jobseekers and that we will seek to prove hypothesis and support, questionnaires will be suitable for collecting quantitative data that can be used in confirmatory studies using statistical analysis. Data type Primary Data For the purpose of this research, data has been collected from first-hand-experience which is known as primary data and this will include interview and survey questionnaire. Those primary data has not been published yet and is more reliable, authentic and objective. Since my primary data has not been changed or altered by human beings, therefore its validity is greater than secondary data. Using primary data in research from participants representatives of key players in e-recruitment, can improves the validity of research. First hand information obtained from a sample that is representative of the target population will yield data that will be valid for the entire targe