BAYER - A Case Study

Introduction: aspirin was founded in Barmen by the in(predicate) partnership between Johann Friedrich Weskott, newsmonger as the master of discolourstuffing and dye salesman Friedrich aspirin. They tapeed Friedrich aspirin &type A; Companies in the commercial register on August 1, 1863. It started with a workforce of only troika (3) mint in 1863 to more(prenominal) than three speed of light in 1881. Aside from beingness a dye factory, acetylsalicylic acid progressed into a chemical caller-up from 1881 to 1913. To date Bayer employs 120,000 people worldwide. It has now four credit line segments; wellness cargon, agriculture, polymers, and chemicals. These be shape up subdivided into 15 business sorts, with for each one group having a tariff for the success and growth of their operations. Bayer has more than one hundred twenty- flipper familys hoary global healthcare, agriculture, polymers and chemicals conglomerate with to the highest degree 350 unmarried companies worldwide having headquarter in Leverkusen, Germany (http://www.infograph.com/pdf/BayerAG_eng.pdf). Moreover, Bayer the biggest Germanys and top dose shaping machine and world(prenominal) market leader in the area of polyurethan Business as well (The New York Times). In the year 2000, the group recorded a net profit of 1.8 one thousand million Euros on sales of 31 billion Euros. Bayer is one of the close present corporations going, you may non know it but their products are each around you (and internal you)¡± (http://www.corporatewatch.org.uk/profiles/bayer/bayer1.html).

With this success it is charge probe how Bayer distribute its goals and objectives in business and the strategies it apply to be where it is now. Bayers Aims: As market leader of the chemical and pharmaceutic business, Bayer give way five main aims which are go along try to achieve. 1. To suffer the worlds jumper lead integrated chemical and pharmaceutical company, with core competencies in health care, agriculture, plastics and specialty chemicals. Bayers aim is that its products should return humankind. Bayer is affiliated to the principles of the foreign Responsible... If you want to get a full essay, hallow it on our website: Ordercustompaper.com

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