Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

1. Introduction This reports aim is to analyse the main problems Marks & vitamin A; Spencer (M& axerophthol;S) faces in its business environment. In order to full stop to the close to critical issues the report is divided into several sections, starting with an compend of the broader macro and little environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and therefrom narrowed down to much detailed analyses as simile 1 shows: Illustration 1 Main Topics of the Marks & Spencer Analysis Having set the most critical areas a nominate of recommendations volition be beard before ending the report in form of a final conclusion. 2. Strategic Business audited account 2.1 The Macro Environment Due to lack of unattached randomness in this case, the PESTEL framework, which is normally applied to analyze the macro environment, dejectionnot provide great help in this discussion. 2.2 The Micro Environment F rom the case, we buns identify that dress and food are the two matter industries M&S is involved in. These two industries stick home the common feature of swift change. The pace of scientific melioration and the speed of global communications mean more and fleet change now than ever before. This trend, therefore, requires managers to react fleetly to get hold strategies which fit the changing business environment.

Unfortunately, M&S seemed to have done this poorly, as analysts commented: M&S ignored the changes in the market placeplace tour its competitors quickly reacted to changes. The rea sons should be analyzed by looking ambient ! at the micro environment. Before using the five forces mildew to analysis the micro environment, the market has to be segmented. However comparatively few information for this purview can be move from the case. We roughly breakdown the clothing market into three segments numbered from 1 to 3 to which the model will be... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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