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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. tail L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non pick up a world anything. You can only help him take up it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface surrounded by the company and the marketplace. Managers in all functional areas of business acquire an understanding of market fundamentals. fleck market managers create and follow out marketing strategy, managers in accounting, finance and operations also take aim to understand marketing plans that overlook their cooperation or approval. This line of business covers the processes elusive in the creation, communication, sale and dispersion of products. It takes a managerial eyeshot exposing students to the tasks and decisions faced by marketing managers, including target market selection, hawkis h positioning, and the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the subscriber line are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses postulate for the formulation of effective marketing programs 3.

go by efficaciously in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: variant interest -50% Group written case analysis-25% Solo written case analysis-25% coulomb% ! Your participation grade is based on attendance, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more elaborated description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a unspoiled essay, order it on our website: OrderCustomPaper.com

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