Essay: Major Business Restructuring and Divestment of Unilever

This is an essay discussing major care restructuring and divestment of Unilever. In 1999 Unilever unveiled thinks for major restructuring, specifically a divestment schema to every to sell or break short 100 of its 380 manufacturing units and the set rack up of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the decline of its sucker portfolio from 1,600 brands to focus on its top off 400 brands.\n\n\nIn 1999 Unilever unveiled plans for major restructuring, specifically a divestment strategy to either to sell or discontinue 100 of its 380 manufacturing units and the laying off of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the reduction of its brand portfolio from 1,600 brands to focus on its top 400 brands. This announcement ab initio was not well-received by the investors as they believed that this was an indication of its inability to sell its brand. As a answer its mart capitalization suf fered and lessen by about £20 billion by January 2000. (ICMR, 2004)\n\n in that respect were several reasons behind the end to restructure the organization:\n\nThe disaster of the organization to meet its tar desexs in 1999, this was attributed the slow growth of its top-selling brands. The organizations prior brand strategy was not focused.\nUnilever had failed to strengthen its major brands in the 1990s because a king-size part of their investments were made in acquisitions and business restructuring.\n1200 of the 1600 brands contributed only 8% to the organizations sales.\nThere was a world-shattering decrease in the market share of the company as its competitors started to eat away at Unilevers market share.\nKindly site custom made Essays, term Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, representative Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the stray page.If you want to get a full essay, order it on our website:

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