Applications of Information Technology Essay

ABSTRACTRestaurants argon built of complex schemes for buying, storing, preparing and selling nutrient. Cuban Petes is a popular on an individual basis owned eatery located in Montclair, freshly Jersey. The restaurant offers a dynamic f atomic number 18 of Cuban ethnic items and has received renowned recognition. The restaurant has 285 seats 195 of them in three sprawling dining rooms and 90 on an outdoor patio decked abridges reservations scarcely for groups of six or more(prenominal) and boasts that two-hour waits not uncommon employs 40 PTEs and 15 FTEs serves d patrons on average a day and generates $400K in tax income monthly. oer the past 16 months, in that location has been a f each in taxation and repeat guests. Cuban Petes needs to purify operation efficiencies, curtail cost, shine node wait and sit dates, annex guest satisfaction, and mend merchandising.With no original automated constitutions, this paper go out discuss howthe strategic, tweakrial , and operating(a) control of a small restaurant job organisation can bump with the follow upation of forethought teaching systems which coordinates everything from scheduling effect to customer service. system of ruless to be discussed include Point of Sale agreements, guest Service direction (CSM) systems, and genial media for marketing and promotion.BRIEF COMPANY HISTORYCuban Petes is an on an individual basis owned restaurant located in Montclair, New Jersey. It was accomplished in 2006 and is owned by Dominick Restaino. With a history as a restauranter and in honor of his Cuban heritage, Mr. Restaino named the restaurant after the hit 1946 Desi Arnaz films and as an establishment that would evoke the fevered, anything-goes 24-hour fiesta that was pre-Castro Havana, Cuba. Mr. Restaino hired a supply of neighborly waiters and dressed them in bright Cuban sport shirts and narrow-brim Panama hats. He brought in a designer, Tony Ortiz, who had the exposed-brick and distressed-plaster walls painted in tropical yellows and reds and aquas. The menu consists of tapas and entrees that carrousel out at $16.95. Although advantageously sought for its dynamic list of sang atomic number 18e offerings, Cuban Petes does not bear an alcohol license. work puzzleRestaurants be built of complex systems for buying, storing, preparing and selling food. The business problems to be single-minded pass on include a restaurants need to correct operation efficiencies, nullify cost, decrease customer wait and sit times, growing customer satisfaction, and have real-time performance monitoring. Although Cuban Petes has received press accolades, there business issues that need to be addressed immediately. In 2006, Mr. Restaino was arrested, pleaded guilty, and paid a fine for serving alcohol in sangria without a license. Then, the legitimate and well-known chef, Carl Ruiz, left the in 2008 and since the team of cooks have yet to contact the same level of cus tomer accolades. In addition, over the past 16 months, although there has been a recessional recovery, Cuban Petes has not go by dint of an increase in business revenue and has lastd a decrease in repeat customers.Wait times are long and all reservations, seating, put processing, and reconciliations are done manually and payments are not reconcile to orders. Although the business has a tissuesite with a wid wank thatallows visitors to be added to the companys mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, to the highest degree marketing and business promotion is done most(prenominal)ly via word of mouth and in topical anaesthetic anesthetic newspapers. Cuban Petes needs to improve operation efficiencies, reduce cost, decrease customer wait and sit times, increase customer satisfaction, and improve marketing. study(ip) business problems to be resolved are* Increa se in revenue* Attract new customers* Retain and engage repeat customers* Establish practices to streamline and automate business practicesWith no current automated systems, Cuban Petes to applyation of Point of Sale schemes, Customer Service Management (CSM) systems, and well-disposed media for marketing and promotion to demonstrate better strategic, managerial, and operational control.HIGH take aim SOLUTIONStrategic decisions are characterized by uncertainty and unstructured decision. These areas ordain include budgets, target markets, policies, and business objectives. Cuban Petes needs to implement automated systems that provide data in real-time on food items ordered and comparisons of weekly sales totals versus food costs, allowing provision for tighter cost controls. The management excessively needs to implement automated operational controls of specific tasks through appropriate technology such streamlining the customer transaction process including order tracking, o rder processing, machine control, scheduling, and compensation. Further, to devour a return on investment, increase customer satisfaction, improve the financial inform process, and enhance strategic planning and performance monitoring efficiencies, Cuban Petes needs to implement a Point of Sales System and utilise social media for marketing and promotion.BENEFITS OF figure out THE PROBLEMAutomation has its advantages. By implementing MIS, Cuban Petes volition experience a reduction in manual labor and human error, an increase customer feed masking to serve up waiters service the customers, and improved capabilities for view of sales figures, menu planning, and cost accounting details. By implementing the following systems, Cuban Petes get out attract more customers, improve wait times, streamline processes, and ultimately experience an increase in revenue and customer satisfaction.TECHNICAL APPROACH mental home continues to improve the way companies do business. As a relativ ely small establishment, Cuban Petes needs a low-cost solution improve business. The best way to improve business would be the implement a Point of Sales System (POS) and utilize social media channels.* POSThis team suggests make whoopie iPad POS. Considered the cash register for the 21st century, this mobile POS software provides up-to-the-minute reporting to track the sales, orders, payments, staff and patrons in real time. There is no back-of-the-house server needed, no mandatory contracts, and no hidden fees or charges. Revel Systems POS System provides* Employee Login. Each employee has a secure login that is different from managers. This allows owners to track not only when employees clock in and out but also what they do in the system. * Order Taking. The order taking process is simple just shoot your items from the categorized list and build the customers order. * Order expand. Details about(predicate) the order, such as item voids, deletions, special requests, discount s, holds, etc. are always in stock(predicate). * payment Processing. Customers can pay using all major credit brainpowers or gift cards and choose if they neediness receipts e-mailed or printed. * machinate View / Expedite View. If you want to go completely paperless, orders can show up on the iPad in the Cook View rather than printed in the kitchen. An Expedite View is also avail subject so servers can see what has been cooked and ready to be served. This POS also provides spur Office support that will improve business as well. some(a) of the features include* Flexible Menu and System Configuration. Cuban Petes will have the ability to customize the categories and items of their menu to suit their needs. As well as tailor the layout of receipts, specify tax rates to meet local requirements, set surcharges, set discounts and very much more.* real-time Inventory Control. As items and ingredients are sold, Cuban stocktaking levels will automatically be deducted and available for inventory count comparisons to quickly detect theft, loss or waste. * Employee Scheduling and Reporting. With senior high employee turnover and seasonal doldrums, Revel Systems provides the capability to view metrics on employee data, such as work scheduled versus work performed number of voids, discounts by employee, and employee productivity and sales volume.* Real-time Reporting and Analytics. Revel Systems provides a miscellanea of reports to help Cuban Petes run business, including sales summaries, transaction details, ingredients sold, and much more. Cuban Petes also needs to improve and manage customer satisfaction. Revel Systems POS also provides Customer Relationship Management (CSM). This system will allow the business to acquire your customers e-mail addresses from e-mailed receipts and export these addresses to a spreadsheet. Other necessary technical features that this POS provides include * Real-time Reporting. Revel Systems provides a host of reports that are in stantly available and cordial from anywhere, with the ability to grant access to managers, accountants or other professionals.* Centralized Management. With an established website, Revel Systems will allow Cuban Petes to centrally manage and monitor business from one website. All information is captured in real-time, and will get instant visibility to track sales volume, staff productivity, and help manage business effectively and efficiently.* Cloud Computing. Data management and fund can be expensive for a small business. The Revel System POS also provides secure Cloud Computing. This System reduces the information technology onus on Cuban Petes business in both time and money. There is no longer a need for a back office server to store data or to worry about software upgrades and importanttenance.* Payment bug Industry Compliant. But security is also a major issue of business and customers. Revel Systems is Payment Card Industry (PCI) Compliant. Revel Systems built security and compliance into its products from the onset to go over that everything from the hardware, software, and network were all PCI compliant.* SOCIAL MEDIA affable Media allows businesses to engage timely and moderate end-consumer contact at relatively low cost and higher levels of competency than achieved with more traditional dialogue tools. Thus, this team suggests Cuban Petes utilize standard social media platforms such as Facebook and Twitter, but also implement mobile social media (MSM). According to Juniper Research, the market for mobile web 2.0 evolutions will grow from $5.5B to $22.4B by 2013. MSM applications are expected to be the main driver of this evolution and are estimated to account for over 50% of the market.Further, church bench Research, a Washington, DC based think tank, estimates that by 202, a mobile device will be the primary internet connection for most people in the world. Therefore, this team suggests that Cuban Petes, combined with the Revel System POS , adopt a MSM application. This permit opens standards (e.g. a transition to the TCP/IP protocol) and flat-rate systems. It also allows for upgrades to Radio Frequency Identification (PFID) tags that will be able to automatically connect to mobile phones and send URLS to them, similar to text messages.BUSINESS PROCESS CHANGESCuban Petes is a manual business. Although they have a website, the business relies on manpower for all of its business transactions. Customers are cover out in manually wait times are long. Waiting staff takes orders manually, paper orders are handed off to cooking staff, credit card payments are entered manually none are aligned or harmonize to management, distributors or protect the privacy and security of customers. The business needs to improve operation efficiencies, reduce cost, decrease customer wait and sit times, increase customer satisfaction, and have real-time performance monitoring.OVERALL RECOMMENDATION straightaway everything is about the ab ility to provide business effectively and efficiently. Over Cuban Petes boast about long wait times as an indication of the high great the business performs, most customers want trustworthy food, access and great service as well. To do this proficiently, effectively, and in the most cost efficient manner, Cuban Petes needs to secure a POS and utilize social media channels. Some industry specialists claim that if business is not participating in Facebook, YouTube, and Second Life, it is not part of cyberspace anymore. Social Media allows firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than achieved with more traditional communication tools.HIGH-LEVEL IMPLEMENTATION PLANThe technical approach involves management information software intentional by POS Professionals. Revel Systems is a user congenial point of sale designed by hospitality professionals. This software was designed by end users who have worked in the bar and restaurant industry. This extra software is designed specifically with the end user in my mind. Expectations are an easy and transparent transition to the new software system. New POS system will have the following features* HostHostess functions including reservations, waiting listguest paging* Online food edict* One touch order split and combine* Multiple check tender Support* Visual Floor Management* Advanced CRM such as gift card, house account and frequent buyers* 100% run across Operated Point of SaleCommunication Systems and Mobile Devices.* Key Inventory system that is visible to you and suppliers. This will increase order shipment efficiency, ensure better decision making regarding scheduling, purchase orders, shipments and invoices. * Transportation tracking will declare the location of shipments as they are en-route and send out alert messages when shipments are late. * Invoice visibility will allow invoices, payments, and credit arrangements and limits to be view ed with a single touch.Social Media.Sites such as Facebook Places, Four Square and analog give Cuban Petes a great opportunity to take advantage of social media. By uploading photos of the live entertainment, atmosphere and videos of satisfied customers, dominance customers can gain a live, up and close positioning of the restaurant. We can offer customers a small discount for checking in at Cuban Petes. Just check in on your Facebook Page and you get $4 off your bill and or 5% off your succeeding(a) visit if made within 30 days. This additional exposure is marketing the restaurant without spending large sums of money on advertising.SUMMARYCuban Petes needs to improve operation efficiencies, reduce cost, decrease customer wait and sit times, increase customer satisfaction, and improve marketing. With no current automated systems, by implementing strategic, managerial, and operational control this small restaurant business can improve with the implementation of management informa tion systems which coordinates everything from scheduling personnel to customer service. Two primary systems to immediately improve business includes of a Point of Sale Systems that will automate business and include Customer Service Management (CSM), cloud computing, real-time reporting, and secure Customer Payment Industry (CPI) payments. Another means to greatly improve business would be to utilize social media for marketing and promotion.REFERENCESCorcoran, D. (2006). Crowds in Search of a Fiesta. New York Times. Retrieved from http//travel.nytimes.com/2006/08/13/travel/13njdine.html?_r=0 Draft, R.L. & Legel, R.H. (1986). Organizational information requirements, media richness, and structural design. Management Science, 32(5), 554-571Kaplan, A. (2010). Users of the World Unite The challenges and opportunities of social media. Business Horizons. 53, 59-68Toffler, A. (1980). The third wave The sheer Study of Tomorrow. New York, Bantam Books. www.cubanpetes.com