Business Analysis of IBM Essay -- Business Marketing IBM Companies Ess

Business psychoanalysis of IBM1. History of IBMIBM is a multinational corporation that started its activities in 1911. But its origins keister be traced back to 1890, during the height of the Industrial Revolution. It was world-class known as the Computing-Recording party, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational guild is known as the Big Blue2. Mission statementIBM briny activity is to find solutions to its wide range of clients using advanced teaching technology. Its clients ar individual users, specialized caperes, and institutions such as government, science, defense, and spatial and educational organizations.To impinge on and respond to its customers needs, IBM creates, develops and manufactures many of the lands most advanced technologies, ranging from computer systems and parcel to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which ato mic number 18 the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer the award-winning IBM Netfinity and finally, PC Servers. It is an key supplier of hard disks, random access memories, and transparent crystal monitors. IBM has created the image Solutions for a Little World. Its products and components in other firm products are so widespread that people around the world associate the name IBM with computing functions.3. OrganizationIBM is a global knowledge system and computing company. It is organized in 5 worldwide regions, and the interest business units1.Application Business Systems2.Application Solutions3.Enterprise Systems4.Networking Systems5.Pennant Systems Company6.Personal Systems7.Programming Systems8.Storage Products9.Technology Products4. Past and current carrying outFor many years, IBM succeeded in holding a very good foo dstuff position. In fact, the company achieved a very high market assign and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues change magnitude from $62.7 billion in the previous year to $96 billion. In 1991, the c... ...nies in the world were ranked 1.IBM 2.Fujitsu3.Hewlett-Packard4.NEC,5.Compaq.VI. IBM in MoroccoIn 1939, IBM France launched in Morocco the first effect in Africa. Morocco was chosen because it represents an open door to Africa. IBM MAROC employs 85 employees and has well-nigh 500 clients (ministries, banks, insurance companies, Al Akhawayn University, etc..). The main activities of IBM MAROC are to meet all customers needs, to provide high quality tools, and to create a organise that will guarantee high quality maintenance services.IBM has two important strategies, which are direct marketing it means rating directly to the consu mer by the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will consider in the Moroccan market. Commercial partnership IBM has 22 commercial partners that sell its products in many different regions in Morocco. Thus, IBM MAROC is not oblige to create agencies in many cities, rather, its products are sold with other firms articles, which increases the competition.