The Darker Side of Marketing Essay Example | Topics and Well Written Essays - 3500 words

The Darker Side of Marketing - Essay ExampleThis paper approves that the tobacco industry has used such studies to target the young and uninformed. They have used deceptive advertising as a result of these findings in the form of marketing low-tar cigarettes. They have also used cartoon-like characters to appeal to the youth consumer. To their delight, this strategy indeed generated sales as planned without an ethical thought as to the dishonesty of such practices or that this practice was especially disgusting as it applies to youth smoking. The marketing of filtered and low-tar cigarettes were planned to comfort smokers worried about the health risks associated with the costume and to impart this new product as an alternative to not smoking. This report makes a conclusion that tobacco companies have routinely researched the smoking habits of teenagers and competed vigorously with each other to design products and their accompanying marketing strategies to discover a segment of the youth smoking market. When young persons see cigarette logos linked with their heroes, excitement, promote and triumph, they are likely to lose sight of the grim realities of smoking death, disease and addiction. An addictive product doesnt pose much to hook a new customer. For the tobacco companies, the expense of giving away free samples is measly compared to the potential for long-term gains, especially from new young customers.